Ola Select and Ola Hints
[pic 1]OLA SELECT AND OLA HINTSTEAM AMBIDEXTROUS – Feature Critique: Ola Select, Recommended Feature: Ola Hints[pic 2][pic 3]Table of ContentsTable of Figures 2App analysis and Critique 3Perception of the intended user of the app 3Pros, Cons, and reasons for it 3Feature Analysis 3Customer Analysis 5Business Relevance 6Cost-Benefit Analysis 6Regular users viz. the software engineer 6The occasional user 7The business man 7
Conclusion for the relevance 7New Feature Recommendation: Ola Hints: Cab Before You Book! 8Assessing the impact 8Monetization Impact 10Wireframes 10Cost benefit analysis 12Contingency plan 12Table of FiguresFigure 1 Ola Select Value Proposition 4Figure 2 Ola Select Benefits 4Figure 3 Ola Select Pricing 4Figure 4 Target User Persona 5Figure 5 Responses of different user personas to Ola Selects benefits 5Figure 6 CBA for Persona 1 6Figure 7 CBA for Persona 2 7Figure 8 Ola Hints Menu Screen 10Figure 9 Ola Hints Screen 11Figure 10 Ola Hints Notifications 11App analysis and CritiquePerception of the intended user of the appThe intended users of the Ola app are typically those who desire affordable and convenient options for frequent and unplanned intra-city travel. These people typically don’t have access to a vehicle of their own, or don’t want to drive on their own and can’t hire chauffeurs. Given the traffic conditions in most metro cities, this translates to all segments of the society, barring very low income segments and businessmen (these people typically have access to a company vehicle and are unlikely to handle their commute on their own). Cab services like Ola offer this affordable convenience with door-to-door pick up. Ola fulfils these fundamental requirements with its offerings, and aspires to go beyond this and offer luxury experiences as well.