Essay About Mobile Phones And Mobile Technology

Case Study “nokia”
Case Study “NOKIA”
Time Context and Setting
1993 and Finland (North of Europe)
II. Point of View Taken
Likka Raiskinen, Head of Entertainment and Media Business Unit
III. Main Problem
How to sustain the position as one of the world’s top seller of mobile phones in the world?
IV. Sub-problems
To maintain superiority in the R & D (mobile technology)
To sustain the competition and market share in the mobile (GSM)
To motivate employees (1/3 of 52,000 employees are working with R & D) about 17, 160
V. Objectives
Short Term
To maintain the technical support group (TSG) and motivate the employees.
-To continue innovate
-To sustain the global competition
Long Term
To increase market share (Market leader)
To be recognized as Top 3 (sixth most recognized brand in the world).
To always pioneer in the introduction of new technology in the mobile telecommunication (GSM)
IV. Areas of Consideration
Industry Profile
Many players (competitors in the GSM)
Different brands from different countries
Price are competitive with bundle/accessorize
Huge business with high demands
Mobile technology will be future trends with more features and applications.
Strengths
6th most recognized brand in the world
Superiority in the R & D
One of the first GSM