Essay About Financial Institution And Adoption Of Fintech

Adoption of Fintech by Financial Institution: Impact on Customer Satisfaction, Loyalty and Financial Performance
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[pic 1]BUSINESS RESEARCHAdoption of FinTech by Financial Institution:Impact on Customer Satisfaction, Loyalty and Financial PerformanceIndividual AssignmentLiau Jia LiangMBS151059BR: MBSA1713 – Business ResearchMasters in Business AdministrationUTM – International Business SchoolPrepared for: Dr Nomahaza MahadiTable of ContentNoPageCHAPTER 1Introduction1.1Research Background11.2Problem Statement41.3Research Questions71.4Research Objectives81.5Significance of Study81.6Financial Technology as the Research Context and Its Rationale91.7Definition of the Study Variables101.8Organization of the Study12CHAPTER 2Literature Review2.1Introduction132.2Financial Technology2.2.1Digitalization of the banking industry142.2.2Definition of financial technology152.2.3 Significance of financial technology152.3Relationship between the adoption of FinTech by financial institution and customer satisfaction182.4Relationship between the adoption of FinTech by financial institution and customer loyalty202.5Relationship between the adoption of FinTech by financial institution and financial performance212.6Moderating Variable: Age Factor222.7Proposed Framework242.8Summary26CHAPTER 3Research Methodology3.1Introduction273.2Research Design273.3Variable and Measure283.4Questionnaire Design313.5Sampling Design333.5.1Population343.5.2Sampling Frame and Location343.5.3Sampling Method343.5.4Sampling Unit353.5.5Sample Size353.6Reliability Analysis353.7Data Collection Procedures363.8Data Cleaning and Processing373.9Data Analysis Technique373.10Summary38References40CHAPTER 1INTRODUCTION1.1 Research BackgroundThe development in information technology has a huge impact on the financial services sector. Mainly due to digitalization of processes, consumers are changing habits and minimizing physical interaction with financial institutions (Cuesta, C., Ruesta, M., Tuesta, D., & Urbiola, 2015). Financial Technology, also known as FinTech, is an emerging field that applies technology to enhance financial activities. Using new technology and innovation, FinTech based companies disrupt the traditional business model of financial institutions (T. Puschmann, 2017). This new competitive environment has forced the banks to transform their digitalization process in an urgent manner so that they will not leave behind by the rising FinTech companies.