Sears Case StudyB E R M U D A C O L L E G EDivision of Business Administration/HospitalityMGN 2217 Final Case GuidelinesCase Requirements:15 minutes presentation – 10-12 minutes plus 3 minutes for questions. Your presentation should be handed inA case strategy memoYou are teaching the case to your colleagues. The class should understand the major issues in the case and be able to give a summary of the case after your presentation. There will be questions on the exam about each case. You should be prepared to discuss one case for the exam (not your own!!)Make your case presentation as interesting as possible using creative presentation tools. The feedback form can be used as a checklist. Your presentation should be 10-12 minutes with approximately 3 minutes for questions. Come prepared with questions which you may need to use. 1. Purpose of the Case StudyProvide a General summary of the case identifying key case personalitiesAgenda2. Timeline and BackgroundUsing a brief timeline to outline the basic background of the case company3. Identify the Business Problem(s)
Identify the problem(s) and its significance to the company4. Forecast the Most Desirable OutcomeDiscuss what the strategy should be and provide rationale5. Identify the Critical IssuesWhat elements do you have to focus on in your strategies6. Outline Stakeholder perspectives Identify the major stakeholders and their perspective7. Recommendations Identify possible solutions to the problem Assign action to appropriate people 8. Explain How to Communicate the Solution MGN 2217 CASE PRESENTATION FEEDBACK FORM You will be graded on the detail you provide on the feedback presentation forms for your colleagues. These are easy marks to obtain but full marks will only be given for fully completed forms. There will be one form for each case.Memo _________ PPT handed in ______ Brochure/Handout __________
I think our first case presentation we have given to the CME is the “What Is the Solution and Should I Buy It?”, and we are very interested in getting some input from other people as well as from a wider group (see the next figure). This should help the other attendees gain some understanding on the problem at hand, with some more questions to ask to get some answers. You can find our slides by clicking here:
We will start with an overview of the current situation you might be experiencing (and see which problems we have experienced before) as well as some tips. Each of these examples provides an example of a case you might encounter – or is likely to experience – but their size and scope really help us to identify what needs to be addressed in a wider group of people and to discuss it with a wider group through a wider audience. You can find a complete list of presentations by clicking here…
We also have a “I’m Not A User That Wouldn’t Consider A Presentation” list available here!
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A case
What’s on the floor
How’s the situation changing
Where should I stay?
Where should I go?
What do you plan to do?
How fast should I go to get there?
If you feel that there’s been a change in your situation before, the best thing is to get to know you well. We can work out what is changed soon and it will hopefully help further the case. Then we can make a recommendation about what should be done, and how to do so, and start to move forward on the next question.
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What is the need for a presentation?
Is there a place for a presentation? What are the practical differences between presenting a product and other projects?
Is there good practice on how to use presentation methods in the industry and how to get the most benefit out of it?
Does the issue deserve a clear, understandable response? Should you present it? What about to present it to someone? What should I offer it as such? Here there is the best way to answer these questions. (If you don’t have a plan from the beginning, try one of these out and see which other ideas you can work out on your own. For example, if you have an outline of the problems you want to address, present it to some other person, and ask them what can be done, then provide an idea as to what would be best. Your presentation should not be focused on the exact problem or on one solution)
It should be understood that the purpose of presenting is not to give you the impression that you have everything all answered. Rather, it should be to give everyone a clear look into some aspect of problem solving in general and their particular needs. The more time people spend on things, the faster they can solve it. If you plan to try to present something to someone they may not get it. (In other words, make sure they’re willing to help you, so you don’t spend too much time on the wrong stuff!)
Also notice any changes that the problem might have. If it is not already a case, you may wish to ask others to try your solution.