What Is Swot?
Main body
What is SWOT?
SWOT is an analysis that is really useful way to know and it is a best way to make a decision for the most of situation in business and organization. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. For the strengths, it should be include Marketing expertise; a new, innovative product or service; location of your business; quality processes and procedures; any other aspect of your business that adds value to your product or service. For the weakness, it should be including: lack of marketing expertise; undifferentiated products or services (i.e. in relation to your competitors); location of your business; poor quality goods or services; damaged reputation. For the opportunity, it should include: a developing market such as the Internet; mergers, joint ventures or strategic alliances; moving into new market segments that offer improved profits; a new international market; a market vacated by an ineffective competitor. For the threats,
Tesco is one of the powerful global resale links to the market. Tesco has more than 3260 stores in 13 countries for instance Britan, therefore to keep on the top location there is many sides which Tesco has to confront on daily life.
Strengths
Tesco as one of biggest retail firm in the United Kingdom, it has 2,979 stores, it is not only good value for money, and it covers a wide range. Tesco in the 2008 World Retail Awards, and he has gained the status of the global market.
The revenue of Tesco is £42.8bn in 2012 which is 5% more than 2011, and the positions of market are first. Also Tesco got much kind of formats, for instance Hypermarkets, superstores, supermarkets, convenience. Also the data from the Annual Report and Financial Statements 2012, they have about16 million active members in 2012.It not only just located in UK, but also in china it is really