Advertising and SexAdvertising and SexLet’s prove that…Sex, indecency, violence, danger, disaster and death. These are topics that catch the eye of the average person. They catch our attention because they interesting subjects. They intrigue us. They spark our curiosity. They also raise a lot of controversy. Companies will use these words in their advertising to grasp the attention of all viewers. In this day in age advertisers will stop at nothing to get an edge on their competitor and will use such topics as sex and death to get ahead. Today, in this paper I will using the example of sex in advertising to portray this controversial area and exploit it’s problem areas. Sex and indecency are very mature areas and should not be used loosely. In today’s society almost anything goes. This should not hold true for certain areas; like sex. I intend to use many examples of sex in advertising and various studies to show how this strategy is not only over used, but is improperly used and viewable to all consumers, including young children. The advertising industry has taken a low blow at society and needs to focus their attentions on preserving human decency and uphold a higher standard of moral concern.
What are we really dealing with here?As time grows older, the acceptance of more and more ideals is growing by the second. Not only ten years ago were standards different. I remember when girls couldn’t wear shorts that came higher than four finger widths above their knees to school. Today this standard is not only unheard of, but laughed at. Foul language on television is more accepted. Video games are more graphic than ever before and advertisements are using the idea of sex or sexuality to sell products to all ages (including video games: they now have nudity in video games). Do we really want our children growing and learning from these explicit images? How can companies sleep at night knowing they are using corrupt techniques to sell products to our children? We are talking about
[1]These are the kinds of ideas that get people to want to play with real-life human beings at a young age.