Roots Canada Ltd Market Analyis
Rationale for Exporting
Roots Canada Ltd is a company that has been in existence and has served its customers amicably for a long time. The stance through which Roots Canada Ltd has existed is enough to make sure that everything that is done here is for the benefit of the customers. Exporting is an advantage or a strategy that any business that intends to expand would engage. Exportation means a lot to the progress, growth, and sustenance of the progress that Roots Canada Ltd has made all this time. The company has acquired international presence through the channels of marketing that have been used so far (Jones, 2010). The company has acquired a global base regarding the customers who are aware of the products and services offered here. Moreover, Roots Canada Ltd has been a certain developer regarding the unique products and services offered to its long-term and short-term customers. Therefore, by going global, Roots Canada Ltd will have managed to access the opportunity to meet the needs of such customers in the global market. The revenue growth has been consistent; hence Roots Canada Ltd has a better chance to seize this opportunity and become a global hit. The success that it has achieved has given it power to manage and be present in the global scene living with its massive competition (Jones, 2010).
Rationale for Selected Market
There are different markets that Roots Canada Ltd can venture at the same time. Nonetheless, not all markets are viable and compatible with what Roots Canada Ltd is doing and intend to do. The markets that are selected are those that are deemed efficient regarding the processes of production and growth for the company. The selected market is the one that has a customer huge base. This market lives within the right paradigms of relishing the company as a global hit. The second consideration of the market that has been chosen is that it can support