Procter & Gamble India: Gap in the Product Portfolio? Case Study Analysis
[pic 1]PROCTER & GAMBLE INDIA: GAP IN THE PRODUCT PORTFOLIO?Case Study Analysis Report (Rev.1)StudentsZeeshan (1558122)Adnan (1558110)Shandana Mushtaq (1558117)ExaminerMs. Fariha RazaSZABIST, KarachiApril, 2016ContentsIntroduction…………………………………………………………………………………………………………………………3Case Summary……………………………..………………………………………………………………………………………3Competitive Environment Analysis…………………………………………….…………………………………………4Segmentation & Targeting Analysis ……………………………………………………………………………………..5Positioning Analysis ……………………………………………………………………………………………………………..6
Growth Strategy Analysis …………………………………………………………………………………………………….8Strength and Weakness of market –driven Efforts of P&G …………………………………………………..9How P&G should Proceed ………………………………………………………………………………………………….10References …………………………………………………………………………………………….…………………………..101. IntroductionBackgroundThe real life comprises of scenarios where we have to face competition in all minor to major entities, its art to make inclined someone in your desired direction or what you willing to go on. The same implies into Marketing field where we can easily identify an alternative to achieve your required goals and trying to get economical as possible, thus a great difficulty may arise to make wants into needs. Problem Formulation The aim of this project is to deeply study and to address following topics.Brief summary of the case.Analysis of Competitive Environment.Detailed analysis of segmentation and targetingSeparate Analysis of positioning: How did the positioning change?Analysis of growth strategyDetailed analysis of strengths and weakness of market-driven efforts of P&G.How should the company proceed?2. Case SummaryThis case study mainly focusing on Competitive Environment opposing P&G by other strong competitors for Indian market in Laundry Detergents. The Laundry Detergents segment have significant share in FMCG (Fast Moving Consumer Goods) in India, hence created vast opportunities for the players. In depth details regarding competitors and their products are discussed. Moreover, the case study also raises some questions regarding the market strategy of P&G to cover Laundry Detergents.