The Impact of Corporate Social Responsibility Practices on Corporate Image of the Organization – Coursework – Abhas Gupta
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The Impact of Corporate Social Responsibility Practices on Corporate Image of the Organization
UNIVERSITY BUSINESS SCHOOLThe impact of Corporate Social Responsibility Practices on corporate image of the organization.Global Marketing Management – Research Project SynopsisGroup 1 (MBA IB)Abhas GuptaSudesh Sharma1/29/2018[pic 1]Table of ContentsIntroduction 2Need for study 3Conceptual model 3Hypotheses 4Research Methodology 4Sampling procedure: 4References 7IntroductionIndia is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to The Company Act, 2013 in April 2014. Businesses can invest their profits in areas such as education, poverty, gender equality, and hunger. Corporate social responsibility (CSR) programs has experienced unprecedented growth in India, with the actual CSR spend increased by 20% on year on year basis [1]. Despite the popularity of these initiatives little is known about their effects on consumers.The research studies the relationship of CSR practices followed by the companies and their corporate image among the consumers. The study aims to evaluate India’s 4 of the top 10 companies by CSR spendings – Reliance Industries(659 Cr.), ONGC(526 Cr.), Tata Group and ITC(276 Cr.)[1] by using one component of dual process model by Prabu David(2005)[2]. From the review of the literature, a number of typical CSR initiatives were identified and grouped under three categories: (a) Moral/ethical practices(b) Relational practices(c) Discretionary practices. These categories are by no means exhaustive, yet they capture the essence of most mainstream CSR practices and seem to be most relevant for public relations practice.Need for studyEven when all the corporation invests some percentage of its profits on CSR activities, little is known about their effects on consumer. Due to which there is need for more research to understand the value of a corporate image and the value of being seen as a corporate “good guy”.Lack of sufficient research on CSR practices in India especially after digitization and social media.To address this gap, our study is to find out the effect that CSR activities of a corporation have on the attitude of people towards corporate image.Conceptual modelCSR PRACTICES[pic 2][pic 3][pic 4][pic 5][pic 6][pic 7][pic 8][pic 9][pic 10][pic 11][pic 12][pic 13][pic 14][pic 15][pic 16]Figure 1: Conceptual modelHypothesesTable 1: Hypothesis TableSr. No.Research Objective or QuestionHypothesisVariableProposed Data Analysis1To study the Impact of moral practices and corporate imageH1: There is significant relationship between moral and corporate imageIndependent: Moral practicesDependent: corporate ImageCorrelation and regression2To study the impact of discretionary practices and corporate imageH2: There is a significant relationship between discretionary practices and corporate imageIndependent: Discretionary practicesDependent:corporate ImageCorrelation and regression3To study the impact of relational practices and corporate imageH3: There is a significant relationship between relational practices and corporate imageIndependent:Relational practicesDependent:corporate ImageCorrelation and regression
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“The Impact of Corporate Social Responsibility Practices on Corporate Image of the Organization” EssaysForStudent.com. 02 2018. 2018. 02 2018 < "The Impact of Corporate Social Responsibility Practices on Corporate Image of the Organization." EssaysForStudent.com. EssaysForStudent.com, 02 2018. Web. 02 2018. < "The Impact of Corporate Social Responsibility Practices on Corporate Image of the Organization." EssaysForStudent.com. 02, 2018. Accessed 02, 2018. Essay Preview By: Abhas Gupta Submitted: February 20, 2018 Essay Length: 949 Words / 4 Pages Paper type: Coursework Views: 458 Report this essay Tweet Related Essays Corporate Social Responsibility - Survey of Business Functions Corporate Social Responsibility Survey of Business Functions Bellevue University Mazen Mujahed Abstract Business is defines as a profit seeking activity where companies in return produce 2,346 Words | 10 Pages Amway - Creating a Corporate Social Responsibility Strategy Creating a corporate social responsibility strategy Introduction Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) 1,053 Words | 5 Pages Corporate Social Responsibility: Now and Then With the recent corporate scandals involving such companies as Enron and Martha Stewart, the concept of corporate social responsibility (CSR) has once again made its 689 Words | 3 Pages Corporate Social Responsibility Introduction:- Definitions of CSR:- There is no universally accepted definition of CSR. Selected definitions by CSR organizations and actors include: •"Corporate Social Responsibility is the 374 Words | 2 Pages Similar Topics Corporate Social Responsibility Corporate Social Responsibility Case Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter