Rc Cola Swot Analysis
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PROJECT CONTENT:
Intoduction
Brief History
Scanning:
PROBLEM IDENTIFICATION
Fish bone analysis
SWOT ANALYSIS
Web Gap Analysis
Analytic Network process
Portfolio Management
Conclusion and Learning
Introduction:
Most managers struggle to predict the development of product and its strength in market. It is necessary to align the performance of workforce with strategic goals. RC cola Co. worked and made its strategy to introduce their product in Pakistan where already the two giants of are struggling to become no.1 brand in soft drink market.
Brief History:
RC cola started its operations in US and then further expanded to Canada. Right now its presence is in over 60 countries. It was launched in Pakistan before but could not survive due to increased competition and less advertisement compared to other brands.
PROBLEM IDENTIFICATION:
The imperative object of an item improvement arrangement is to ensure that an item is made to give esteem and administrations to a particular arrangement of clients keeping in mind the end goal to meet certain objectives based upon a methodology. An item procedure portray the business sector opportunity, and fragment of the focused on clients, determines valuing taking into account wage of shopper, distinguishes the organizations objectives, demonstrates the key needs for advancement and improvement, and gives a guide to future. The RC cola ‘s basic reason of failure was that it became less appealing to the consumers because of its less advertisements and increased competition . Other than that RC cola was being sued internationally by different organizations
Fish bone analysis:
Causes
Effect
Unskilled labor
NO creativity, inefficient work
High cost on advertisment
Increases product cost
Lack of resources
Poor quality
Poor communication
Need of training
Traditional managerial functions
Lack of empowerment
SWOT ANALYSIS:
Strengths:
Over hundred years old brand
Was present in pakistan 30 years ago
International presence in over 60 countries
Weakness:
Low advertisement budget
Low capital
Opportunities:
Company expansion
Building brand equity
Unique taste
Threats:
Strong competition
New technology
Instable economy
Scanning:
Basically when a product fails, we need to identify the problem and reasons of failures. So we can better understand the causes and prevent future occurrences. It also helps to develop our product. Our failure analysis services identify the root causes of failures; it defines the responsibilities and improves future performance.
Web Gap Analysis:
The new item obliges thorough statistical surveying so then it can well serve the clients need. This movement ought to partake consistently for constant change and improvement of item. It is the obligation of item advancement administration as they are taking care of and arranging numerous assignments on every day or month to month premise to guarantee the agreeability of worker and coordinating