Essay About Overall Sales Of Their Entire Product Mix And Additional Products

Tfl Industrial Distributor – Case Study – tierneysymons
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Tfl Industrial Distributor
Statement of the Problem        The major issue at hand is for TFI, an industrial distributor company. They must determine the best alternative to sell the two additional products they have acquired the rights to sell. These products include a blender made by One-Shot Corp. and a french fry vending machine produced by R-O International. They must determine an alternative that will be valuable in obtaining their overall goal, which is to increase overall sales of their entire product mix. Background Information         TFI is a well-established industrial distributor company with their headquarters located in Brampton, Ontario. They currently distribute products from Henny Penny, which include food service applications such as fryers and rotisseries. They also distribute products from Taylor, which is more focused on ice cream and beverage equipment. TFI holds exclusive rights to sell these products in Ontario and all four of the Atlantic provinces. Two other distributors hold the rights in the western provinces and Quebec.         Alex, the president of the company, has recently secured the Canadian rights for two new products which include a blender called “Revolver” from One-Shot Corporation and an automatic French fry vending machine from R-O International. Alex is in the works of determining the best alternative for sales of these new products. These rights include distribution in all of Canada which means Alex will have to determine the best strategy to procure the most sales possible.         Alex is also currently distracted by the fear of future possible competition due to the recent collaboration of Henny Penny and J. Frishman Associates to sell one of their products. This is currently only happening in the U.S. But Alex has concern for the future as their will be other distributors in Canada already selling this product. This will create competition that up until this point, TFI has not had to deal with due to the fact they hold exclusive rights on their current product mix within their specified territories.

Major Conclusions Point form notes:TFI is a well-established privately owned industrial distributor head quartered in Brampton Two major product lines: Henny Penny and Taylor (produce equipment for restaurant, store and institutional food service operation use) Taylor: ice cream and beverage equipmentHenny Penny: food service applications (fryers, rotisseries) They compliment eachother very wellTFI held exclusive rights to sell both in Ontario and the four Atlantic provincesAlex secures Canadian rights for One-Shot Corp.’s “Revolver” and R-O International’s automatic fry machine (Alex considering how to develop national market for these products) Alex also distracted by  recent change one of his current key suppliers was making in the U.S. market (wondering if this will have implications for his Canadian operations) TFI achieved Distributor of the Year for Henny Penny and TaylorAlex concernd about future growth due to limitations to current sales territory Sales projected for 2006 are down 4% from 2005 which isn’t horrible but its not the growth that Alex desires Alex is president of TFI (formerly vice president of sales and marketing) He developed many of the important relationships TFI has with suppliers and customers Instrumental in establishment and growth of sales forceD.S.L. distributes Henny Penny and Taylor products throughout Western Canada and Northern Canada (as well as Alaska, Washington, and Oregon) TFI Sales ForceEmploys TWO types of salespeople who sell to DISTINCT markets: FOUR serve national accounts (7-Eleven, Wendy’s, Burger King, McDonald’s Harvey’s, KFC. Mac’s convenience, Esso,etc.)One of the Four sells to supermarket chains such as Loblaws, Sobeys, and Wal-mart These contribute about 43% of total company sales revenueTEN salespeople service the “INDEPENDENT” market 31 % of company’s total sales revenue from this marketSmall, locally owned, operations Salespeople granted permission to sell TFI product in specific exclusive territory Parts and service revenue generates 26% of total revenueNew Opportunities for TFIAlex is enthusiastic about two new products added to product mix (Blender and French fry machine)More concerned about success of fry vending machine as it is very new and consumers may question the quality of the friesMAIN GOAL FOR ALEX and TFI as a company Any decision made would enable TFI to generate sufficient sales to satisfy company’s two new suppliers and ensure company’s ability to maintain sales for current products is not compromised

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“Tfl Industrial Distributor” EssaysForStudent.com. 03 2017. 2017. 03 2017 < "Tfl Industrial Distributor." EssaysForStudent.com. EssaysForStudent.com, 03 2017. Web. 03 2017. < "Tfl Industrial Distributor." EssaysForStudent.com. 03, 2017. Accessed 03, 2017. Essay Preview By: tierneysymons Submitted: March 11, 2017 Essay Length: 753 Words / 4 Pages Paper type: Case Study Views: 430 Report this essay Tweet Related Essays The Industrial Revolution The Industrial Revolution In the 18th century Great Britain went through many changes. These changes improved their country from better agriculture to new technology. This 364 Words  |  2 Pages Farmland Industries Inc. Introduction Today, when we hear the slogans "better farming, better food," or "proud to be farmer owned" one company comes to mind, Farmland Industries. We 3,137 Words  |  13 Pages Captain of Industry Vs. Robber Barons Carnegie, Rockefeller, and Vanderbilt should be considered as "Captains of Industry" and not "Robber Barons." They are Industrial Tycoons and should be considered as "Captains 411 Words  |  2 Pages The Unavoidable Industrial Revolution From 10-1830 the Industrial Revolution changed the society and when the society changes so do the individuals. In the Industrial Revolution many farmers would fence 333 Words  |  2 Pages Similar Topics Music Industry Change Tune Overview Coffee Industry Uk Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter