Essay About Cooperative Members And Santos Munguia

Swot Analysis
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SWOT Analysis
STRENGTHS
-Santos Munguia has political experience, is viewed as natural leader and is supported by cooperative members
-Support of USAID to aid in development
-Management style and leadership congruent with Honduran culture
-First group to have exclusive rights to these trees
-Steady cooperative membership
-Cooperative provided great benefit to its members and their quality of life strengthening bonds with each other and the cooperative
WEAKNESSES
-Insufficient capital to purchase transportation and production equipment increase production capacity and bypass distributor
-All members minimally educated or illiterate
-Insufficient resources to add value to product
-No successor identified to replace Manguia if he becomes more involved with politics
-All members have very little knowledge of business
-No formal business procedure or business records on progress of the cooperative
-Very little money from operations was reinvested for capital improvements that could further increase profitability
-Some members questioned distribution of funds in form of wages/salary
-Lack of alternative transportation options
OPPORTUNITIES
-Cooperative will continue to have exclusive rights to naturally downed mahogany as long as they stick to the agreement
-Could double revenues if able to transport to major market centers and sell without a distributor
-Potential to contract to furniture makers in various towns around Honduras
-Potential to export via U.S. exporter who had worked with other furniture makers around Honduras in the past
-Increased environmental awareness
THREATS
-Deforestation due to illegal logging, forest fires and slash-and-burn agriculture
-International trading would be restricted
-Extraction is labour intensive, time consuming and dependent on weather conditions
-Size and growth of Guajilote limited by mahogany available to be produced
-Transportation of