Brainwriting – Essay
Brainwriting
When to use it
Brainwriting is particularly useful tool for diverging (generating ideas) with a
group of people who are somewhat reticent and would be unlikely to offer
many ideas in an open group brainstorming session.
It is also useful when you want to break up the task into sub-problems – for
instance, different technologies or different segments within a given market –
and work on them simultaneously.
It also works well with large groups – there is no real limit to the group size.
How to use it
1. Give everyone a brainwriting sheet
Hand out sheets as below, with space for a problem definition at the top of
the page, and rectangles below into which ideas can be written. have as
many rows of rectangles as will fit on one sheet of paper. Make the space in
the rectangle big enough to contain an average suggestion.
Problem:
Other info:
2. Identify problems
Each person writes their assigned problem at the top of the page. It can be a
different problem for each person or it can be the same for a group, for
example, if several people at one table are given the same problem.
Other useful information might be the larger category in which the problem
sits, for example, a market segment, a technology, a channel.
3. Write ideas
The general process is to “start an idea” by writing it at the top of a blank
column. Other people then read that idea and add to it by writing an
enhancement in the row below it using the existing ideas as stimuli.
Their contribution may be a refinement, a variant, a broadening of the ideas
scope, etc., etc.
At any time, a person can “start” another idea by writing it at the top of a
blank column.
Brain drawing, too
The “ideas” can also be drawings. If you anticipate drawings, be sure to
Essay About Different Technologies And Useful Tool
Essay, Pages 1 (315 words)
Latest Update: July 3, 2021
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