Distribution ChannelsIn this essay, the author will conduct an analysis of the McCambridge Company on one of their products, Stoneground whole wheat brown bread.Firstly I will provide an analysis of the distribution channels the company could use. Then I will design a communications campaign for the stoneground whole wheat brown bread. Finally I will explain several factors that could influence the pricing decision of McCambridge Irish Stoneground Whole wheat brown bread. I will also conclude each topic with a small summary. I will then finish my analysis of the McCambridge Company with a conclusion of all three topics.
A distribution channel, also known as a marketing channel, is how a company provides their goods to their target market. Most Companies do not sell their goods directly to consumers. They sell through intermediaries and these intermediaries constitute a distribution channel. Profits can be impacted depending on the number of channels used. There is potential for conflict when multiple channels are used. The fewer amounts of levels a company uses to supply their goods, the more effective it is to achieve aims. This is also more profitable.
McCambridge Limited could use a level one distribution channel. This means, their product would go from the producer, to a retailer and it would then be sold to consumers. They could also use a level two distribution channel. This means, their product would go from a producer, to a wholesaler, the wholesaler would then sell the good and to a retailer and it is the retailer the consumers can purchase the stoneground whole wheat brown bread to. Both of these channels are long channels of distribution.
The characteristics of a long channel are:Product:The products are durable.The products are standardised.They are inexpensive.Producer:The producer may have a lack of resources to produce the good.They may have a limited line of products.Control may not be important to producer.Market:Consumers are the target market for this product.It would be a dispersed market, the product would be available nationwide.Little knowledge of the market would be known as the market would be so vast.McCambridge Limited could use intensive distribution. This means the product would be available in as many supermarkets and shops as possible. Bread is an inexpensive convenience good. Choosing a distribution channel depends on what
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[url=http://www.fakenews.com/article/20150920/17761824_8-20-48-26-24-11_new_0209343099.html]The British Broadcasting Corporation has obtained access to four of our most highly regarded broadcasters in a process that has given them unprecedented access to the nation’s most renowned newspapers and TV networks. That also includes the Independent and Channel 4, as well as Channel 2 in the UK, which was part of the National Broadcast System after being cut off in 2009, as its owners attempted to make up ground on the BBC.
I am sure that all too aware the BBC is still not the most impartial organisation, but I can safely confirm that they did in fact have access to all our most favourite papers and TV networks. This included The Sunday Telegraph for which they have the ‘highest rating’ in the world and an excellent newspaper called The Daily Express.
BBC executives also used its role as host to deliver a speech about the BBC’s relationship with the media to help persuade the other news organisations of the need to continue to broadcast the program.
As a final illustration of the extent involved in obtaining the information, here’s a video of BBC executives giving their speech.
On the one hand, the BBC is being held responsible for the media’s coverage of the Troubles in Northern Ireland. The next most relevant event was the Battle of Britain.
On the other hand, I would argue that the BBC is now in the position of being accountable for what happened in Northern Ireland.
This would be because what happened in the war in 1947 at the end of the war allowed the BBC and the other two networks to control Northern Ireland’s media, giving them an unprecedented access to local and regional papers. With their ownership now under duress, it is now up to any group of major television stations and newspapers the BBC can decide to hold to account.
The News Group, which owns the Today show and the BBC Radio 1 Today programme, has also been involved throughout the BBC’s reporting on the Troubles and has been known to give a hand in reporting on the war.
Of course, most of this news and discussion in Britain must end with a boycott of the BBC. As the BBC continues to underwrite the Troubles while its paymasters are engaged in what was known as the Murdoch deal, it should be clear that such a boycott doesn’t need to involve the BBC. Many people feel that boycotts are ineffective when