Essay About Indian E-Commerce Industry And Recent Debacles Of Snapdeal

Indian E-Commerce Industry 2017
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shopping experience to customers. Indian economy’s rapid evolution towards digital economy is       creating  conducive  environment  for  e-commerce  business  to  deliver  better  experience  to       customers by improving the overall supply chain efficiency as well as to increase penetration in       Indian   markets,   where   the   want   for   instant   gratification   is   on   rise   complemented  with       improvements in infrastructure and “ease of doing business”. The future of e-commerce holds       promises which can only be explored in depth upon in-depth study of present status of industry.       Present Market Landscape                                                                                            2                                  3      Indian  user base of Internet as of June 2015 was about 0.35 billion   of which  20%  (~70 million )       are online shoppers. Both these pies are expected to expand at a constant pace.  As on today,       60%  of Indian  e-commerce industry revolves  around  travel  while  6  e-commerce  companies  –       Flipkart, Amazon, Inmobi, Quikr, Olacabs, and Paytm; are valued at  more than a billion dollars.       With high penetration of smart phones and increased availability of 3G and 4G data at affordable       prices, Indian consumers in all strata are rapidly advancing  towards adopting technology; thus       creating a plethora of opportunities for e-commerce industry to grow in India.  However, losses       of some of the major e-commerce players have piled up as they have blitzkrieged their ways in       pockets of Indian consumers. The  recent debacles of Snapdeal and Stayzilla  have  proved that       focusing only on freebies and marketing to attract customers does not ensure customer loyalty                                                         1 Ovum report – “The Future of E-Commerce : The Road to 2026”  2