Essay About Celebrity Endorsement And Nike Jordan’ Brand

Compare 2 Different Commercials Which Aim to Market
Compare 2 Different Commercials which aim to market at (Analysis of both good and bad point)
Nowadays, In the television, There are many commercials and viewers. Viewers just watch a lot of commercials and can not recognize that many shark companies brainwash their products. For example, usually, when we wake up in the morning, turning on the television and hearing the advertisement’s commercial song, like a ‘Easy to hear melodies’ while take a shower. Also when we have a breakfast and more until we leave our home. This fact make a cause which the melodies revolved around in our head. Like this above statements, many advertisements make to interrupt our life. However, especially, ‘celebrity endorsement’ and ‘sex sell’ both type are most priority public enemies.

‘Celebrity Endorsement’ advertisement is using a famous person’s image to sell products or services by focusing on the persons money, popularity, or fame to promote the products or services. If the famous person agrees to allow his or her image to be used, it is termed a celebrity endorsement. This advertisement generally have some advantages. Top of the advantages of ‘celebrity endorsement’ is that can influence consumer’s purchase intentions. Consumers always believe that they can be like a celebrities, if they use or buy advertising products and also consumer’s attitude toward a brand can be changed or affected by celebrity. Another advantage is that using a celebrity can able to build brand credibility in a short period of time and can contribute, freshen and add a new dimension for a brand. For example, ‘Nike Jordan’ brand used a celebrity who is NBA legendary star,‘Michael jordan’. When ‘Nike’ launched this brand, Many Michael’s Fan, all over the world, bought this brand shoes and until now. the reason of why this ‘Jordan’ shoes can sell to million that is a power of the advertisement. The ‘Nike’ broadcast a ‘Celebrity Endorsement’ advertisement which contains ‘Michael Jordan‘ deeply impressive jumping and flying over the half of basketball court. after this scene, the major praise poped up that said ‘ Just Do It’. This praise have a powerful persuasion enough to buy ‘Jordan’ shoes. and ‘Just Do It’ is not a just Ad message. it can make to emphasize the key element of their brand and stamp on consumers memory.

On the other hand, ‘Celebrity Endorsement’ advertising have some critical disadvantages. Above all, In these days, Consumer not believe that the endorsers really consume the product that endorse and give less credibility to celebrities who endorse many products. For instance, In korea, Many people want to be like a ‘Babyface’ who have a beautiful skin and