Huawei
Huawei is a Chinese multinational networking and telecommunications equipment and services company, and is the largest telecommunications equipment manufacturer in the world. At first, the main product Honor Series of Huawei targeted at the cheap mobile smartphone market, which mainly consists of customers with an average monthly salary 3000 RMB (480 USD). In that market, Huawei had to compete with the price leader Xiaomi, a famous Chinese cheap smartphone company which produces Mi Series phone well known as the high cost-effective. While in terms of high end smartphone in China at that time, Flagship of Samsung, Note Series, and iPhone are taking charge of most of the market share. However, in September 12, 2014, Huawei launched a new product, Ascend Mate 7, which has a 6 inches screen, super narrow border, all metal fuselage, a strong performance but lower power consumption Kirin eight processors, a 4100mA super battery, as well as the best fingerprint identification. And such powerful design and the hardware ability enabled Ascend Mate 7 to compete with Samsung Note Series. Ascend Mate 7 targeted at the higher end professional businessmen with a price 3599 RMB (580 USD), and a 4399 RMB (710 USD) version that came with a 64G storage and a bottle of high-ranking French wine.
Undoubtedly, launching of Ascending Mate 7 is a revolution and a success in smartphone market in China. The higher end businessmen prefer larger screen and believe this well-designed phone has some differentiates compared to Samsung Note Series. Also the wine attracted many eyeballs because drinking high-ranking French wine is a symbol of identity and status. However, the Ascending Mate 7 attracted a new segment of customers that they want to be successful and think using this phone is a symbol of success. By September 30, 2015, the total sales of Ascending Mate 7 exceeded 6,500,000 and thus made Huawei a great triumph in higher end smartphone market.