Cell-U-Later
Executive summary
Cell-U-Later is a new company, their list of products includes a newly designed Smartphone that has the same features of a regular iPod, Ipad, and other smart-phones used today. You can still upload hundreds of your favorite tunes. The only difference is, with “Cell-U-Later’s” new phone it will also have a variety of apps that will be more functional with easy access to emergency buttons for families, kids, and elderly citizens. Our Smartphone’s will also be affordable to everyone with no contracts. Cell-U-Later will also carry phones that would be available for families with low income that could be free without cost based on their income status without government rules. What will be presented to you today is a breakdown of how Cell-U-Later’s new Smartphone, along with a thorough marketing plan. Included you will find financial forecast, market growth and potential, implemented milestones, situational analysis, and contingency plan.
Milestone
Each milestone has a establish start to end date, budget, and assigned the designation of a responsible party for each milestone (Johnston, 2014). The business has established four key milestones to the implementation of the product, Cell-U-Later. The first milestone is to develop a marketing strategy for the promotion to educate and inform the potential user of the new device. This milestone will create a demand for the new product. The marketing strategy milestone will begin April 6 and ended June 6 with a budget of $500,000. The responsible party will be the marketing department. The next milestone for the business will be the domestic launch of the product. The domestic launch of the product will begin June 1, and end July 31, with a budget of $200,000. The responsible party will be the domestic management team.
The domestic launch will include a release of product and every target area to public for retail sale. The third milestone is the launch of the product in the international market. The start date will be August 1 and end November 30. This launch will take longer to