The Mercedes-Benz Brand Increased Unit Sales in the Year Under Review by 3% to 1,180,100 Vehicles
The Mercedes-Benz Brand Increased Unit Sales in the Year Under Review by 3% to 1,180,100 Vehicles
The Mercedes-Benz brand increased unit sales in the year under review by 3% to 1,180,100 vehicles.
The brands worldwide sales in the luxury segment (S-, CL-, SL-Class, SLR and Maybach) totaled 107,000 units (2006: 108,000), thereby placing us well ahead of our main competitors in the segment. With sales of 230,900 vehicles in the year under review (2006: 243,400), demand remained strong for Mercedes-Benzfull-size premium segment models (E- and CLS-Class). The success of the new C-Class in 2007 enabled us to increase sales in that model segment (C-, SLK-, and CLK-Class) by 18% to 386,500 units. That figure includes 215,700 new C-Class sedans and station wagons. The A- and B-Class series continued to play an important role for the Mercedes-Benz brand as volume models with unit sales of 275,400 vehicles in 2007 (2006: 292,500). We remained very successful in the all-terrain/SUV segment in 2007, delivering a total of 180,200 M-, R-, GL-, and G-Class vehicles (2006: 176,600).
Sales of Mercedes-Benz brand vehicles in the United States rose to 249,800 units in 2007 (2006: 248,600), thus setting another record in that market. Total unit sales in Western Europe were down somewhat on the 2006 figure, while sales in the German market fell by 4%, even though our market share increased. Mercedes-Benz sales in Japan were slightly lower than in the prior year due to negative market developments. Sales volumes in all other markets developed very positively. The Mercedes-Benz brand was particularly successful in Eastern Europe (+37%), China (+64%), and South Africa (+14%).
The Mercedes-Benz brand increased unit sales in the year under review by 3% to 1,180,100 vehicles.
The brands worldwide sales in the luxury segment (S-, CL-, SL-Class, SLR and Maybach) totaled 107,000 units (2006: 108,000), thereby placing us well ahead of our main competitors in the segment. With sales of 230,900 vehicles in the year under review (2006: 243,400), demand remained strong for Mercedes-Benzfull-size premium segment models (E- and CLS-Class). The success of the new C-Class in 2007 enabled us to increase sales in that model segment (C-, SLK-, and CLK-Class) by 18% to 386,500 units. That figure includes 215,700 new C-Class sedans and station wagons. The A- and B-Class series continued to play an important role for the Mercedes-Benz brand as volume models with unit sales of 275,400 vehicles in 2007 (2006: 292,500). We remained very successful in the all-terrain/SUV segment in 2007, delivering a total of 180,200 M-, R-, GL-, and G-Class vehicles (2006: 176,600).
Sales of Mercedes-Benz brand vehicles in the United States rose to 249,800 units in 2007 (2006: 248,600), thus setting another record in that market. Total unit sales in Western Europe were down somewhat on the 2006 figure, while sales in the German market fell by 4%, even though our market share increased. Mercedes-Benz sales in Japan were slightly lower than in the prior year due to negative market developments. Sales volumes in all other markets developed very positively. The Mercedes-Benz brand was particularly successful in Eastern Europe (+37%), China (+64%), and South Africa (+14%).
The Mercedes-Benz brand increased unit sales in the year under review by 3% to 1,180,100 vehicles.
The brands worldwide sales in the luxury segment (S-, CL-, SL-Class, SLR and Maybach) totaled 107,000 units (2006: 108,000), thereby placing us well ahead of our main competitors in the segment. With sales of 230,900 vehicles in the year under review (2006: 243,400), demand remained strong for Mercedes-Benzfull-size premium segment models (E- and CLS-Class). The success of the new C-Class in 2007 enabled us to increase sales in that model segment (C-, SLK-, and CLK-Class) by 18% to 386,500 units. That figure