Room Division
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3.3 Operational issues and performance
Marketing activities:
1. Marketing target: offers quality services to international and domestic visitors.
2. Marketing strategies:
– Exploit effectively the potential resources; focus on the main factors to attract customers to stay longer.
– Develop and promote the brand name more popular.
– Develop sustainable tourism and conservation, use tourism resource effectively.
– Promote national traditions of local residents.
– Organize many special events to welcome customers.
3. Activities:
– Charming resort should invite the representatives of international and domestic tourism operators to stay at resort and evaluate quality of service.
– In low season, resort uses special promotions to attract customers such as discount or coupon.
– Need to upgrade rooms, facilities and infrastructures.
– Organize tours for guests to learn local residents life and visit famous sightseeing in Con Dao.
– Recruit a public relation manager to coordinate with media, tourism operators and public to advertise eco image to customers.
– Develop many souvenir shops which have handmade gifts feature the culture of local residents.
Human Resources
– Selecting the right employees will do better job for the hotel.
– Set up the orientation program to introduce new employees about the hotel overview, job duties and responsibilities, policies and so on that a new employee needs to know.
– Make advanced training program for staff to increase knowledge, skills, professionalism in order to ensure the highest level of service for guests.
– Each month, the manager evaluates the staff performance and reward to create motivation.
– Empower employee helps them to make decisions about their jobs, and take responsibility for their result.
Customer Services focus: customer service is a very important aspect of the hotel. To get successful, we need to always be focused on improving the customer service.
– Train employees on the importance of offering good customer service.
– Set up a customer service policy to provide the hotels details, clear direction and guidelines for staff to follow.
– Get feedback