Smackey Dog Foods, Inc.,Smackey Dog Foods, Inc.,Smackey Dog Foods, Inc. started in the kitchen of Sarah, Kim, and Jillians family home in the suburbs of Chicago. The three sisters initially bought the ingredients for their natural dog food recipes from the local grocery store. They used their dogs and the neighborhood dogs as their taste testers. Their dog food products were so good, the local kennels and veterinary offices were glad to distribute the sisters products to their customers.
Local demand increased significantly. Local pet stores and small grocery stores discovered the products and became distributors. The sisters moved the expanding business into a larger facility and hired a few more workers. While their competitors sales were flat or declining, Smackey Dog Food, Inc.s sales were on a vertical climb!
Sales were so good last year, that the sisters opened a boutique division named Best Boy Gourmet, specializing in freshly manufactured, one-serving packages meant for consumption no later than 3 days after production. They sell this product at 3 times the cost of their other products and by special order only through their new website. Demand is high, but waste has been an issue.
Sarah is the president and general manager of the operation. Sarah has been very proactive in growing the business. She has met with her banker to discuss expanding the facilities and equipment with another $150,000 loan. Their first loan for $150,000 was secured by the industrial size, food production equipment purchased with the loan. The banker now demands an audit of the corporate financial statements before releasing another loan to the company. Sarah has offered to place the corporate account receivables up as collateral to secure the second loan. Based on revenue projections by her sister Jillians sales team, Sarah believes that the company will not have trouble paying down the loan in a short period of time.
Kim manages the production operations. She oversees the inventory, production, and shipment of dog food products. The Best Boy Gourmet line has taken almost all of her attention lately. The winter holidays are approaching and sales demand based on forecasts from the sales force are higher than ever. Attaining fresh, raw ingredients is more difficult in the winter months. If any of the fresh ingredients are delayed, production comes to a standstill. There has been significant inventory waste as a result.
Kims assistant, Henry, monitors the production and shipment of Smackey Dog Foods regular line of product. Henry takes pride in his work and is involved in every facet of the operation. With only one other warehouse employee to help, Henry personally is involved in preparing and approving all inventory records. Henry ensures that very little finished inventory sits in the warehouse. However, the shipping dock always seems to be full of returned dog food that should be restocked. When Kim asks him about it, Henry laughs and tells her that “first in first out” applies to dog food returns as well. Kim smiles and just accepts that answer.
Jillian is not very good at understanding accounting. The sisters placed Jillian in charge of sales. She manages a sales team of 12 salesmen in Illinois, Indiana, and Wisconsin. Her fear of flying and poor driving skills limit her ability to get around to the areas outside of Chicago. As a result, she has placed a lot of faith in her sales team. The sales team complained last year that they did not like waiting for their commissions until after bookkeeping calculated the actual revenues. In order to keep their spirits fired up, Jillian has her sales people project what their sales will be in the upcoming quarter and she pays commissions in advance on those projections. The sales team loves her and Jillian loves their approval. Jillian
Jillian’s sales team
Hitting the market
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You want to hear from Jillian!
Jillian was ranked 20th on the 2009 U.S. News & World Report Best-Case Scenario Index. She’s also 19th on the 2009 International Businessweek Best-Case Scenario Index, a measure of market failure, and 19th on the 2013 United States Businessweek Best-Case Scenario Index (BPM, which also measures market failure).
Awards for the Best-Case Scenario by Brand and Organization
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Last year, the most valuable company of its kind, Haim’s, brought its first grand prize in the 2010 U.S. News Best-Case Scenario. The company has a $2.4 billion annual return.
Jillian (Haim) won this year’s Best-Case Scenario Award in its original entry into the country, The Post-Truth, The Post-Facts. The award recognizes companies to give “good ideas”—a way to bring reality back into the news media’s corner of the newsroom—and then “catch up” as the coverage changes.”
Jillian
If you are concerned by the accuracy of all your news stories and headlines, then you should consider reading this piece from 2012.
Haim
In the post-truth world, the fact that your stories come from your source makes it easier to sell to the public. This creates a sense of safety and credibility when in fact, you get the news based on how the story is reported.
Jillian
This year, her family and community are donating up to $5,000 to raise money for our national community college. Your donations will go toward our international team of student entrepreneurs, including Haim’s, and the U.S.-based U.S. Department of Education.
Haim
This article first appeared in the September 2008 issue of The Post-Truth.
jillian
According to The Post-Truth, the average U.S. media pundit (which counts