Operations Management Zara
Introduction (Olga Deryabina and Khshchanovich)
Globalization nowadays opened new areas of chances for organizations to reach and explore new markets. In our modern world, supply chain management takes important place in the success off the firms whose aim is to spread the production and enter new markets. This paper examines one of the most brilliant companies when speaking about supply chain management. ZARA is certainly in the list of the most significant fashion providers in the world. This paper discusses the supply chain management including its fundamentals and mechanisms. The variety of phases of ZARA’s supply chain and their contributions to the overall efficiency and effectively of ZARA’s business model are discussed. Furthermore, this paper discusses the special metrics that the organization uses to maintain the success of the performance of supply chain management and operations management. (Hayes,2011) Moreover, various operations management framework will be introduced. ZARA was the choice of the research team, because in the industry of retail clothing it is known for it’s unique operations management. Furthermore, as the researchers, will try to justify, the statement that operations management in ZARA is it’s key for success (Stevenson, 2012; Dutta, 2002)
ZARA’s profile (Diana Khshchanovich)
Inditex is a leading fashion store chain that was found by the Spanish tycoon Amancio Ortega Gaona. Being an assistant in an apparel shop, in 1963 A. Gaona run his own retail fashion business. After the cancelling of a huge retail order by one of the customers, Gaona decided to sell fashion items by the means of creating small outlet in his factory. In 1979 was found Inditex, the holding organization, where ZARA turn out to be the flagship brand. By the year 1984, ZARA stores were presented in main Spanish cities, in 1988 the organization extended abroad with the store in