Essay About Recommendation Of Competitive Strategies And Main Drivers

Effect of Globalization on Cosmetic Industry
B00239549
Effect of globalization on cosmetic industry
Words : 2 575
Understanding Global Market
2012-2013
Table of Contents
Introduction……………………………………………………………….……3
I. Globalization of cosmetic industry………………………………….…….3
A/ Cosmetic market………………………..………………………….….….4
B/ Main Drivers………………………………………………….…………..4
1. Declining trade and investment barriers………………………………..4
2. Technology change…………………………………………………4
3. Regional economic agreement and integration.………..……….………5
4. Social cultural convergence………………………….………………5
C/ Influence of these drivers on the French cosmetic industry ………..…………..6
II. Recommendation of competitive strategies and marketing mix decision for L’Oreal……………………………………………………… …………7
A / Competitive strategies………………………….……..…………………..7
B/ Marketing mix…………………………………………………….……8
1. Product……………….……………………………………………..8
2. Price………………………………………………………………9
3. Place…………………………………………………………..……9
4. Promotion…………………………………………………….….9
CONCLUSION……………………………………………………………….10
Bibliography…………………………………………………………………11