This Study Was Done to Learn the Distribution Channel of Pidilite Industry a Consumer Durable Industry. “fevi Quick” Is one Such Product Which Has a Huge Distribution Flow and Is Available in Every Retail Stores Even at Pharmaceutical Stores Thus as A
ACKNOWLEDGEMENTThe following work of study has been successfully accomplished by us, the students of Institute of Management & Information Science, Bhubaneswar. For the above stated, We would like to extend our heartfelt gratitude to our mentor Mr. Dwaipayan Mukharjee for providing us with this wonderful opportunity to work on a project “Distribution Management Practices of Pidilite Industries Limited ”. Next, we would like to thank our professor Prof. Subhamaya Panda, for having imparted an immense bank of knowledge, effectively and devised such an exercise for our learning. We would also thank him for the sustained and adequate guidance extended. Finally, we would also like to accredit a major portion of my work to my references. And also we express our immense gratitude towards all the customers, shop owners and other public who helped us in carrying out the survey.CONTENTSMARKETING RESEARCH1. Introduction 1.1 Review of literature1.2 Meaning of study1.3 Objective of the study1.4 Significance of the study2. Company Profile2.1 Brief history of the company2.2 Organisation and style of work of the company2.3 Vision, Mission and Objective of the Company3. Research Methodology3.1 Sampling Design3.2 Methods of data collection3.3 Tools or techniques used4. Data analysis and interpretation4.1 Data analysis4.2 Data interpretation5. Conclusion5.1 Findings5.2 Suggestions5.3 Conclusion INTRODUCTIONPidilite was established as a partnership firm, Parekh Dyechem Industries, in 1961 by Mr B K Parekh and his two brothers, SK Parekh and H K Parekh. It was converted into a private limited company in 1969. A group company Kondivita Industries was merged with the company in 1984. Its name was changed to PDI Chemicals Limited in 1988. In 1989, another group company. Pidilite Industries Ltd was merged with PDI Chemicals, and the name of the merged entity was changed to Pidilite Industries. M/s Triveni Chemicals, another group company, was also merged with Pidilite in 1992. While the Fevicol brand, launched in 1959, has been in existence for almost 40 years, Pidilite’s consumer products division was set up in 1984, when the company decided to build up a strong distribution network. Pidilite is India’s largest manufacturer of adhesive. Pidilite’s mainstay of earnings is consumer & industrial adhesives and sealants, which contribute to 60% of turnover. Its other product lines are art materials, construction/ paint chemicals, industrial and textile resins and organic pigments & preparations. Its largest brand Fevicol is synonymous with the category itself. The company has in total 40 brands spanning 400 industrial and consumer products.