Making Memories Marketing Plan
Making Memories Marketing Plan
Making Memories
Marketing Plan
Your Name
Table of Contents
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competitor Analysis
3.0 Marketing Strategy
3.1 Mission Statement
3.2 Marketing Goals
3.2.1 Product Objectives
3.2.2 Place Objectives
3.2.3 Price Objectives
3.2.4 Promotion Objectives
3.2.4.1 Personal Selling Objectives
3.2.4.2 Mass Selling Objectives
3.2.4.3 Sales Promotion Objectives
3.3 Marketing Mix
3.3.1 Product/Services Offered
3.3.2 Price Strategy
3.3.3 Promotion Strategy
3.3.4 Distribution Strategy
4.0 Financials
4.1 Budget
4.1.1 Operating Budget
4.1.2 Marketing Budget
4.2 Sales Forecast
4.3 Budget Summary
5.0 Controls
5.1 Implementation
5.2 Contingency Planning
6.0 Summary
1.0 Executive Summary
Making Memories is dedicated to helping people preserve their past through scrapbooking. We sell a wide variety of high quality scrapbooks and scrapbooking materials. In addition, we offer free classes every other Saturday to help our customers learn how to design their scrapbooks. Every employee will receive special training to assist customers in selecting the right materials for their scrapbooking needs. The owner is in charge of implementation of this marketing plan, but every employee must do their job to ensure the success of the store. Our marketing strategy will focus on maximizing customer service, sales, and awareness of our store to potential customers. We will begin operations January 1st. We expect to make a profit of $2,220 in our first month due to the growing market of scrapbooking and our dedication to customer satisfaction.
2.0 Situation Analysis
Making Memories is a new small business devoted to its customers. We provide the widest variety of scrapbooking supplies and a well-trained staff to assist customers in selecting the right supplies for their needs. In addition, to serve our customers better, we offer specialized classes designed to help customers learn and share new ideas to enhance their scrapbooks.
2.1 Market Summary
People of all ages and backgrounds enjoy scrapbooking. Making Memories will focus on selling to teenage girls and moms in area. Our customers want a wide variety of supplies to make their scrapbooks unique and to reflect their lives. They enjoy scrapbooking