Counterfeit Brands
Counterfeits are illegally made products that resemble the genuine goods but are
typically of lower quality in terms of either performance, reliability or durability.
They are low-priced and often lower quality replicas of products that typically possess
high brand value.
Counterfeit luxury brands are also known under several other names such as replicas,
imitation, bogus, fakes, copy, and knock-off, and they are often considered to be of poor
quality.
As the extent of counterfeiting is increasing in almost every industry, it becomes critical
to develop measures that can help to prevent buying and selling of counterfeit products.
In exploring consumers’ buying behavior of counterfeit products, this study has been
planned to examine the influence of individuals’ characteristics or consumer
orientations, both social and personal, on that generate the demand for counterfeit
brands.
Counterfeit goods can be found in almost every country in the world and in virtually all
sectors of the global economy. These products are produced and sold in underground
economies or in markets where they go unregulated and escape normal tax and tariff
payments.
Counterfeiting of luxury brands has been growing steadily in the
Essay About Lower Quality And Lower Quality Replicas Of Products
Essay, Pages 1 (188 words)
Latest Update: July 5, 2021
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