Child AbuseEvery day, children all over the world are suffering from child abuse. The purpose of the advertisement is to provide a service to persuade people, especially adults, to report child abuse if and when they see it happening in their community.
To achieve my aim- making the reader aware of the service, I gave the advertisement a colorful background and eye- catching colors in order to make it more attractive and catch the readerās attention at first glance. The headline āItās your turn to make a differenceā proposes a discussion on what people should do to make a difference for a better life. Opposite the colorful text and graphics are very dreary black and white pictures. These depict little boys and girls whose faces are distraught and eyes reflect hopelessness. Those pictures are effective as they give the reader a sad image of children being abused and also persuade people to support and protect them.
The advertisement utilizes simple language that is easy to understand. However, the advertisement ensures, all necessary information, what people need to do, who to contact and how, are provided clearly and concretely. In addition, the advertisement speaks directly and touchingly at the targeted people via using the word āyouā. There are the headline and side introduction which have some variety of size and density to fit the layout and position of the text. The key words āListenā and āCareā are highlighted to assure that the targeted people will receive the best care from the service. The name and the logo of the organization are written in capital letters and the contact number is provided in large font size at the bottom so that the reader will remember it effortlessly. After all, the emphasis of the advertisement is on persuading the reader to make a difference in the statistics of 6 million cases of child abuse go unreported.
The advertisement is being distributed by MSA as an e-book. The goal of the ad is to make your children care deeply and with integrity in their choices. Therefore, a strong sense of community exists between the marketing team and the publisher. This means that they are in touch and reach out to people who are affected by abuse with the kind of touch and compassion you would expect from a trusted family member.
MSA’s mission is to build an emotional and physical community and to engage children in a safe way through the publication of books, educational materials and services designed to teach the best practice from all the important issues, including child safety and child development. MSA brings an emotional quality to the issue of child-abuse. We believe that through our approach, children can become more easily recognized and are expected to be taken seriously and help others find a safe place in their lives.
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Proud to be a member of the MSA family via our site- http://www_MSA.org Please join our community on Facebook and Twitter to share your comments and learn about us through our social media activities such as Blog.com/mrsaleevelopment
Please join our community on Facebook and Twitter to share your comments and learn about us through our social media activities such as Blog.com/mrsaleevelopment For media contact, please contact: Julie Develo