Burberry Heritage
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Burberry
Brand Heritage :
the background to the brand and its culture. How it has achieves success (and failure) over its life.
Today Burberry can be an example of very competent marketing, in many respects thanks to talented Mr. Burberry who undertook family matter at the age of 21 years. And let it say that Burberry is one more brand which made its profit on the war, representatives of this campaign wanted very much to believe that the majority of raincoats which they sold to Royal army during World War I, came back home.
History
The history of a legendary brand of Burberry began in 1856 in the small town Beyzingstouk in Hampshire. Exactly there Thomas Burberry opened the first shop of ready-to-wear clothes. And a little later in 1879 he developed technology of especially waterproof material “gabardine” . The young romantic thought up the name “gabardine”, having read Shakespeare – so in his works the place where it was possible to take cover from bad weather was called. The things sewed from gabardine very quickly won popularity especially with travelers and athletes. In 1891 demand for them was already so great that Burberry closed the small little shop in the province and together with the firm moved to London where very soon was based wholesale trade of products from gabardine for active sports and rest.
During the First World War Thomas Burberry developed a superwaterproof raincoat by request of the British Royal Military and Air forces. It also appeared a well-known Burberry trench. The order brought to the owner of the company millions, and no wonder that the Barrbery brand began to develop promptly. In 1901 Thomas Burberry received one more large order development of a full officer form from the Ministry of Defence. Then there was a need to put a firm marking on regimentals, and the figure of the knight in an armor against a flag with «Prorsum» inscription became the trademark of Barrbery what in transfer from Latin means «to go forward».
One of veterans of Royal army wrote in the memoirs:
«During the war, my plane had an accident, and I fell to English Channel. I was in Burberry trench so I had to get rid of it. It returned in a week – it stayed in the sea for 5 days. I am still wearing it!».
After the end of War Burberry trench was harmoniously entered in usual range of clothes. On 14 of December in 1911 captain Rual Amundsen became the first person who reached the South Pole and he was wearing the Burberry firm equipment. The tent which he left, was made of water-proof Burberry gabardine.
Appeared in the 1920th on a lining of raincoats the cage of Burberry became a logo. Soon red, beige, black and white colors of