Pepsi Coca Cola International Marketing
Coca Cola and Pepsi are the leaders in carbonated soft drink market. The two companies are in constant competition and have been in competition since the early 1890s when Pepsi was created, just seven years after Coke. Today Coke controls 42% of the market and Pepsi controls 30%, but numbers have varied over the years. Often Coca Cola finds itself ahead as the two American companies race to conquer the soda industry, but in the early 1990’s the company fell behind as they were slow to follow Pepsi as they expanded their business to India.
Pepsi entered Indies carbonated beverage Market in 1986 and was followed by Coke in 1993. The companies faced many conflicts as they became multinational. Both of the soda companies seemed to know little about Indian culture and didn’t seem to care that Indian Investors weren’t particularly friendly to American Investors and they didn’t seem to care that India didn’t have much of a market for soft drinks. Both companies were conflicted, as they didn’t know enough about the political, environmental, and social issues in the country. Pepsi had better luck as they decided to enter the market in the late 1980’s as opposed to Coke who entered in the early 1990’s. The two corporations ended up being governed by different laws, but both faced issues as India had very difficult trade policies, rules, and regulations. They were so strict of foreign brand names that Coca Cola and Pepsi had to both change its trade names. Unfortunately for Coca Cola as they entered the market some developments weren’t handled well and they had to sell 49% of equity to foreign investors.
For a long time Pepsi led the way as Coca Cola had a hard time establishing market share and then the two companies became equally unpopular as claims were made that the two multination corporations had been allowing contaminated water to make its way in to the plants that were used to make