Essay About P.3 And Marketing Strategy

Bus10311 Marketing Group Project Marketing Plan
BUS10311 MarketingGROUP PROJECT MARKETING PLAN (APRIL 2014)Tutorial Group No.: ______TD2_________Tutor’s name: _Dr. Dimple Mirpuri_______Date of submission: _____21st April, 2014______(Week__13__)Number of words: _________1299____________Presentation group No. : ____TD2________Presentation topic :___ New (B2C) Mobile Application Proposal______Presenter’s name : 1. _Lau Tsz Kwan______ (Stud. ID. 53607665 )2. _Yung Ting Ting_____ (Stud. ID. 53608190 )3. _Yeung Pik Yiu______ (Stud. ID. 53606750 )4. _Man Chung Yan_____(Stud. ID. 53607500 )CONTENTSIntroduction………………………………………………..P.3 (Gabriel Man)Macro-environment analysis for the Hong Kong marketOpportunity…………………………………………P.3 (Gabriel Man)Threat……………………………………………….P.3 (Gabriel Man)Chosen segment market and positioningSegmentation…………………………………P.4 (Peggy Yeung)Positioning and differentiation…………………P.4 (Charmaine Yung)Specific consumer behavior of the chosen segment……………………………………………….. P.5 (Angel Lau)The Product, Price, Place and Promotion strategy you will plan to attract this segment marketProduct…………………………………………P.5 (Charmaine Yung)Price………………………………………….P.6 (Peggy Yeung)Place……………………………………………P.6 (Gabriel Man)Promotion………………………………………P.6 (Angel Lau)Appendix…………………………………………………………..P. 7-17Reference…………………………………………………………..P.18IntroductionThe company is a new business and produces a new mobile application in the Hong Kong market. The company plans the marketing strategy by including the macro-environmental analysis for the Hong Kong market, analysis the segment market, position and the customer behavior of the chosen segment. Finally, implement the product, price, place, and promotion strategy. After the analysis, the new mobile application called ‘Travel Instant’ is produced. Macro-Environment Analysis for the Hong Kong Market[1]