The Industry of Brunei – Mamee-Double Decker
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2.0 The industry of Brunei2.1 Attractiveness of the industry2.1.1 PESTLE:2.1.1.1 Politics and government: Bruneis political system is governed by the constitution and the national tradition of the Malay Islamic Monarchy, the concept of Melayu Islam Beraja (MIB). Brunei has long been ruled by sultans (kings), though for much of its modern history those sultans have ruled in cooperation with European colonial powers.2.1.1.2 Economic: the government allocated more than B$7.2billion for implementation of various projects and programs. From the allocated of billion, Brunei non-oil sector’s rose from 24.3percent in 1991 to 66percent in 1998 of GDP. Inflation can mean either an increase in the money supply or an increase in price levels.The economic of Brunei actually is good because their GDP rise 7 years.2.1.1.3 Social: Social Stratification can be classification into two type that are classes and castes. The dominant ethnic group, the Barunay, is composed of four ranked ascribed social classes: the nobles, the aristocrats, the ordinary people, and the slaves, although slavery is no longer practiced.2.1.1.4 Technology: Brunei start to do trade at year 1990, Bruneian economy is largely supported by exports of crude oil and natural gas. Bruneis main trading partners include Japan, the United Kingdom, and South Korea. Brunei imports such goods as machinery and transport equipment, food, and manufactured goods. Singapore, the United Kingdom, and Switzerland are established as Bruneis main resources for these imported goods.
2.1.1.5 Legal: Brunei’s legal system is based on English common law, with an independent judiciary, all law and judgement written on common law judgements ad statutes, and legislation enacted by the sultan.2.1.1.6 Environment: Bruneis vegetation is directly related to the topography. The interior hills are largely covered by rainforest.Based on the PESTLE we know that Brunei have a good economics and their have some similar with our country. Mamee company is suitable for invest in Brunei because the growth rate high and can generate profit in the shorter time.2.2 Analysis SWOT of Mamee-Double Decker (M) Berhad2.2.1 Strengths: Mame-Double Decker(M)Berhad is a experienced business unit because The company was  incorporated  in  the  year 1971 with  production commencing. Mamee company also is a domestic market in Malaysia, Mamee Double Decker (M) Berhad is one of the famous food manufacturer in Malaysia. Mamee also have a barriers of  market entry because the local people already recognize mamee product so competitor difficult to entry this market. So if  mamee wan to entry to the br2.2.2 Weaknesses: The weakness for Mame-Double Decker(M)Berhad is their are a small business unit because Mamee company is a domestic market in Malaysia so it produce every by itself, and maybe their finance is no good. Mame product have no any new idea in they product because their are less investment in research and development. Mame also don’t have a very strong portfolio in their company.