Envirometal
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Running Head: MANAGERIAL DECISION MAKING
Research Design and Statistics Concepts Worksheet
Alda Dibra
Managerial Decision Making
MBA/510
September/13/2007
Research Design and Statistics Concepts Worksheet
Concept
Application of Concept in Scenario
Reference to Concept in Reading
Knowable
Unknowable
Researchable
USA World Bank will need to know if their new program they want to launch is possible. They know that these types of ventures can be successful and believe their bank is ready. They will need to know more about their customers to be able to move forward. The research firm, Best Market Research will provide services to provide an organized inquiry to assist them in decisions. The research includes “reporting, descriptive, explanatory, and predictive studies” (Cooper, 2003, pp. 26).
(Cooper, 2003).
Nominal
Ordinal
Interval
Ratio
The nominal data may only be classified but cannot be counted; ordinal data can be ranked and USA World Banks Bea questioned this data. Whereas Interval data has meaningful difference between values and ratio has a point that can be counted, divided, multiplied are possible. (Lind, 2004)
(Lind, 2004)
Validity and Reliability
The USA World Bank directors were very cautious with the new Reward Program and Brian had to make sure the data was thoroughly reviewed and asked Mary if the information was reliable and valid. This is because “omission of significant procedural details makes it difficult or impossible to estimate the validity and reliability of the data and justifiably weakens the confidence of the reader in the research itself”(Cooper, 2003, pp. 16).
(Cooper, 2003)
Secondary and Primary Research
Conducting a research study, all available data should be analyzed to learn more about their project. This data is usually readily available or spend to get data that has already been collected. However,