Nestle – What Is True About History
INTRODUCTION
Nestle is the worlds leading nutrition, health and wellness company today and was founded in 1866 by Henri Nestlé. It has employed around 250,000 people and has factories or operations in almost every country in the world. Nestle is the worlds leading nutrition, health and wellness company today. Being the worlds leading bottled water company is based on a firm economic model: strong brands, global presence, innovation capacity, environmental stewardship and passionate people.
Brief History
Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mothers milk or any of the usual substitutes which eventually became the first Nestles customer. After Nestlés new formula saved the childs life and soon, Farine Lactée was being sold in much of Europe.
After the major invention in 1874, Jules Monnerat purchased Nestle and collectively they launched the condensed milk. In 1905 Nestle merged with Anglo-Swiss which was an condensed milk company. Soon after Nestle established its roots all over Europe to cater the need of the customers of Europe, as Nestle fame was on the top so Nestle thought to start the production function all over the world to increase the customer demand and meet or capture more markets.
Decision to go multinational was a fruitful idea, so as now nestle has operations in America, India, England, Brazil, Australia, Pakistan, Hungary, France, Belgium, Italy, Spain and various other countries around the globe. Nestle are now in all seven continents & having more than 522 factories in 83 countries.
Situational Analysis
In 1988 nestle launched had a joint venture with Milkpak Ltd., which eventually created a new business opportunity for Nestle to start a business and production in Pakistan. Then nestle started it own business