Cozy Noodle and Rice Marketing Research Proposal
Cozy Noodle and Rice Marketing Research Proposal
Cozy Noodle and Rice
Marketing Research Proposal
: Promotion Increasing Sale
Pheeraphat Phisuthiarpha
MM570 – Market Research
Cook L. Bruce Ph.D
Keller Graduate School of Management
May, 2005
Table of Contents
Management Summary
Problem/opportunity statement
Background
Hypotheses/research question
Research design
Benefits/limitations
Budgeting/schedule
Summary
Section 1. The problem/opportunity
Problem/opportunity statement
Background
Secondary research
Exploratory research
Hypotheses and research question
Section 2. Primary research design
Research design
Sampling
Measurement
Pre-test design
Data collection and fieldwork plan
Illustrative presentation of results
Section 3. Proposal
Benefits
Budget
Schedule
Limitations of the research
Summary
Management Summary
Problem/opportunity statement
The test of the food is the most important thing for the restaurant. If the food is the bad test, it’s no way to get crowed. The serving is also important. Anyway those are able to be improved. The important thing is promotion. That is the one fact can help the restaurant. The restaurant has a good food, good service and others, but nobody come. The promotion is the answer that can help the restaurant.
Background
Cozy Noodle and Rice has opened for two years. This is the Thai Restaurant. They serve Thai food only. The entrĐąe starts from $5.50 and the most expensive is $9.95. It locates on Sheffield and Cornelia in Chicago. We can visit Cozy Noodle by taking a train; Red Line and take off at Addison Station.
Actually, this restaurant is the second restaurant. Cozy Noodle and Rice is the family business. The first Cozy is owned by the first brother name Yee and the second one is owned by the second brother name Tee. The first one is located in Evanston on Davis Street. That is between Maple and Oak street.
Hypotheses/research question
I believe we can increase the net sale after we have done the research and improve our promotion. The promotion will have changed to be what the customers want or more persuade customer come or order from restaurant. This research will about what customer behavior and what they think about our restaurant. That will focus on promotion how they use, customer’s opinion, and what they want us to change.
Research design
The research should be the comfortable for the customers. I have design it to be look like the form of feedback about our restaurant. There are three ways those the customers can do it such online website, calling by phone and question form on the table.
Benefits/limitations
The restaurant will receive a lot of benefit from this research. The most important thing that the restaurant wants is increment on net sale. The increasing on lunch time what the restaurant really wants from this research. However, there are other benefits on this research such as data collection. It has already