Essay About Swot Analysis And Distribution Of Respondents

Improvement of Marketing Development of Turkish Industry Products in Lithuania
Improvement of Marketing Development of Turkish Industry Products in Lithuania         CONTENTSLIST OF ABBREVIATIONS        LIST OF TABLES        LIST OF FIGURES        INTRODUCTION        1. LITERATURE REVIEW ON PRODUCT DEVELOPMENT AND MARKETING        1.1. Product development and marketing        1.2. Product development process from marketing perspective        1.2.1. Adaptation of existing products in local markets        1.2.2. Product development strategies and emerging markets        1.3. Product marketing and influence of loyalty programs in attracting customers        2. METHODOLOGY OF RESEARCH        2.1. Research methods selection        2.2. Research sample, tools and implementation        3. ANALYSIS OF TURKISH INDUSTRY PRODUCTS IN LITHUANIA        3.1. Presentation of Turkish clothing industry        3.1.1. General overview of textile industry        3.1.2. Exports of Turkish clothing and textile        3.2. Results of shoppers’ survey        4. SWOT ANALYSIS AND STRATEGIC MARKETING IMPROVEMENTS        CONSLUSIONS AND SUGGESTIONS        REFERENCES        ANNEXES        LIST OF ABBREVIATIONSEU- European UnionR&D- research and developmentLIST OF TABLESTable 1. Turkey’s exports of clothing by country (thousands US dollars)Table 2. Distribution of respondents according to genderTable 3. Distribution of respondents according to ageTable 4. Distribution of respondents according to educational backgroundTable 5. Distribution of respondents according to incomeTable 6. Distribution of respondents according to shopping for clothes frequencyTable 7. Distribution of respondents according to how many shops do they usually visit when shopping