Musa Fabrics – Textile Manufacturing Company Case Study
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[pic 2] COMPILED BY – Animesh Raj Gupta CLASS – B.Sc ( Ag ) IIIrd Year ID NO. – 11018Table of Contents PageConfidentiality Agreement 3Executive Summary 5Company Description 7Promoters, shareholders and Board 8Advisors 10Products and services 11Long Term Aim of Business 12Objectives 14S.W.O.T. Analysis 16Market Analysis 17Target market 18Total market valuation 19Targeted share 21Market trends 23Profile of competitors 24Competitive advantage 27Benefits to clients 28Marketing/Sales Strategy 28Income sources 28Marketing strategy 29Sales Strategy 30Advertising and Promotion 31Research & Development 32R&D 32Product/Service Development 34 Staffing and Operations 35Management Organisation Charts 35Staffing 36Training Plans 37Operations 38Financial Projections 39 Funding Requirements 57Appendices 59Reference 60EXECUTIVE SUMMARY Musa fabrics is a textile manufacturing industry established in the year 2013 in gujrat, india. Industry is manufacturing a wide range of product. Such of these product are the plane cloths, bedsheets and many related item. The company has setup its goal and objective to capture the market and to be the india’s most demandable cloths producer. We have given importance on the banana fiber. This help farmer to fetch more amount of money from the banana cultivation and thus utilisation of banana waste clum. The market is growing cery fast with the change and advancement of the market and chanding trend of population. We have a turn over more than 1000 crore and leading in the banana fabrics market. Yet we are only limited to the India but soon we will be explored to the world market. The Musa Fabrics brand name has revolutionized the whole market . Our mission is “BE WITH NATURE”Confidentiality AgreementThe undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of Musa Fabrics industries.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to Musa Fabrics industries.Upon request, this document is to be immediately returned to Musa Fabrics industries.SignatureName – Animesh Raj GuptaDate – 26-11-13COMPANY DiSCRIPTIOnThe industry is established in 2013 at the Gujrat. The industry is governed and been powered by the Mr. Animesh Raj Gupta. The industry in making the cloathing material and other fabrics based on the Banana fibers. The company is itself involve in the proccesing, manufacturing and marketing of the product. The industry aims for quality and healthy cloathing material bringing the nature and man nearer making them eco freindly. We planned to setup the industry in gujrat as the gujraj is the 3rd largest producer of the banana and on the same place have an average cultivation area of 60900 ha in last three years India with an average productivity of 58.7t/ha. Banana stem waste is the basic raw material required for this project and Gujarat has sufficient availability of the same to cater to the need.The industry is been advised by five advisor. They are perfect in their work and has the capabilities to judge and take the industry to a peek. The advisor has been listed General manager – G.P. Gupta ( MBA)Financial advisor – S. Kushwaha( economist)Legal advisor – Vinod Gupta ( L.lb) Production advisor- Abhishek kumar yadav ( MBA) Marketing advisor – Aditya maurya ( MBA) The industry will keep its feet 1st in the main market of cloaths such as at kolkata , Delhi, Mumbai , ludiana, and major areas of south India. The compony is to sell the plain cloath rolls, bedsheets, cushions, curtains etc. The industry has all 108 employee. Most of these are the labour working for fiber extraction. The industry is manufacturing and processing quality banana fiber with higher strenght . the average fineness is 2386 Nm, average strength is 3.93 cN / dtex, and average length is 50 ~ 60 mm[1]. The banana fiber has good luster and banana fiber cloths have good drape.Banana fiber cloths are very Nobleness, Fashion,Health,Environment-friendly. The product produced at the industry are been prepared which are of high quality and give a great comfort to the consumer. Cloathing prepared is highly sensing in the temprature variations fullfilling the need of the consumer. The product is been launched in the main markets for the cloath with the low cost . various sales team has been appointed for the preparation of the marketing channel. The product is natural based . as in term they are not having a long sustainibility. The self life is low. Yet we are also new to the market it will be tough to gain the consumer eyes . also their are lots of the local textile product based on the synthetic. It is a hard task to replace the synthetic cloath by our natural cloathing .