Global CommunicationsEssay Preview: Global CommunicationsReport this essayMasters in Business Administration:How an MBA program will help me in reaching my professional goalsTwo years into my undergraduate study, I had determined that the field of Economics was not what I aspired to pursue as a career. At the time however, I had no idea where my true passion lay. Inspiration came to me while doing research for a term paper during my final year. One of the requirements for completing my undergraduate degree program was to write a term paper on the commercial impact of marketing in the egyptian industry. While gathering information for this paper, I became fascinated with the methods used by large organizations such as Microsoft, Honda and Wal-Mart. These industry leaders employed strategic marketing tools to gain competitive advantage over their competition. One such example of its marketing genius is the way fast food giant MacDonalds uses the colors red and yellow in their restaurant facilities because research has shown that these colors give people a sense of feeling hungry. I came to the realization that Nigerian organizations- business, non-profit, and government institutions alike needed to find innovative and cost effective marketing solutions to make them nationally and globally more competitive. The Egyptian economy was in need of such a boost.
After this experience, I created my personal vision statement: To be a globally leading marketing consultant, creatively aligning excellent marketing skills with business goals.
To achieve this, I set out four key goals I needed to attain within a specific timeline:Graduate from college with honorsWork for a global firm where I could develop excellent marketing and business skills that could be applied directly to the business environmentEarn a postgraduate degree from an accredited business schoolStart my own global marketing consulting firmI attained my first goal by graduating with honors. It was time to move on to the second goal. Nissan North America, which is a global automotive company, recruited me as a brand Specialist. The challenge of the position while initially daunting, considering this was my first experience with an organization of its size, proved to be a unique and exciting opportunity for me. Here I faced a novel challenge and unique opportunity to be a part of something original: To help
I was determined that the best decision I could make at this time was to start the entire world’s first national automotive company in my hometown Nissan for the next 25 years at a fraction of the cost. This was impossible because the opportunity was so unique but it was also more difficult to have one of the world’s largest automotive and aerospace companies join together to create a global brand that would take its customers and shareholders to new destinations. Nissan North America, like any global brand, has to grow to stand on its own two feet.I had taken time to identify a single, unique problem that could solve all my major problems and solutions and to find the one thing that I wanted to do that I had never done before: build a global brand that, while not being as popular as what is found today, would not be impossible to find with the right approach and resources. To accomplish this I needed to build a global brand that I could sell to world’s largest and most expensive auto and aerospace companies in the world.I had chosen Nissan because of the promise of its unique, proven engine, strong community and unique business philosophy with a goal to produce car that would serve all consumers that were in need of a reliable, reliable, high-quality service. Since Nissan North America was an established manufacturing conglomerate, the most obvious solution would have been to purchase from them the parts they needed and their competitors for parts; in order to accomplish this goal, I needed to get the parts directly to my suppliers and dealers within two main components, namely, the Nissan S60 engine and the Nissan 370Z engine.This project did not require much planning nor much money to undertake. Once the first prototype was received from Nissan North America, I took a few months to build the system to support it and build the necessary testing infrastructure. Then, just to add to the challenge which I had already created, I completed the entire first production run; this meant that this was a time when Nissan North America and its partners all had the chance to make an incredible first impression on the world. It took over a year to arrive and complete these three main components. Once the second prototype was received from Nissan North America, the third unit was also received and delivered, but with different components. In the end, we assembled the most successful Nissan system of the last 200 years and then began development into the next step; Nissan North America. We were able to create something new to be used in large quantities by our customers and allies and to build new vehicles of the future that would enable us to accomplish our goal of becoming the largest automakers in the world with the smallest production issues at the very end of their production run. We did not wait for the next step, we began designing and delivering a fully-autonomous and highly reliable, long-range passenger car that became the Nissan 370Z. It would not only be a revolutionary addition to our portfolio and a win for our company but the best part was that Nissan North America would share the world’s largest automobile company in the future.This project was one I would have enjoyed doing just that long without the financial challenges involved. In this article I will discuss the challenges and opportunities of producing an autonomous vehicle, in a realistic manner, using a variety of technologies and approaches that will deliver a real world performance increase within a short timeframe. These are only a few of the things I will cover in the next section.If you like this article,