Executive Summary Unilever in IndiaEssay Preview: Executive Summary Unilever in IndiaReport this essayExecutive Summary: Unilever in India.Project Shakti, is a rural marketing initiative of Hisdustan Lever Limited (HLL) to not only spur growth and penetrate the rural areas of India but also offer value to society and empower women in the process. After a stabilisation in HLL’s turnover since 1998 and decreasing profits HLL faced the challenge of targeting the rural areas of India. The urban market rates are slowing down, with fierce competition in across all segments. With rural markets being the key differentiator among the FMCG industry the business objective was to reach untapped markets and develop the brands through local influencers.Strengths: Strong brands of HLL and great reach, Great distribution network in urban areas of India. Subsidiary of Unilever with strong brand equity, able to launch and create new brands easily. Shakti created a vast team of local, credible, one-to-one endorsers. Local knowledge of markets through Self-help groups.Weaknesses: Current distribution and transportation facilities in rural India, high dropout rate within Shakti entrepreneurs. High level of scepticism under locals. Opportunities: Large domestic market with over 1 billion in population, large untapped rural market. Low brand awareness in rural areas, Increasing awareness for hygiene and beauty in rural India, Integrating social responsibility with business.
Threats:Â Fierce competition across all segments, Import restrictions have faded away. Low margins, Shakti people come up with own way to rewards friends and family.Issues:Â Is this the ethical way to promote own company, what drawbacks are involved? How can women become more empowered, also education wise? How to solve the regional issues? Is this an effective strategy for (more) emerging markets?How does the company succeed?ChallengesUnderstand the (rural) customers/segmentsFirst time for women to be undertake in independent economic activitiesProvide social value and educate peopleTough start in male-dominant culture Appeal to large audienceLack of TV or InternetTackle cultural aspectsLower income customersThe project needed upscaling with revenues to increase exponentially without proportionate increase in costs since HR and management costs were 10-15% of Shakti revenues while the Vani and iShakti programmes costs 3-5% of total sales.
A group on the social responsibility problem at NTCI, an international non-profit, has been working with the company to improve outreach in the region to provide relevant and empowering information, research in these areas – through a variety of online platforms including social media and social web.
This is an example of how women, especially those living in different parts of the country and women’s cultural minorities, face the challenge under the societal pressures.
As an alternative to the business model of the government, the Vani company are a small organisation – and many of them are women. As this comes under pressure, the company believes it is well placed to create an online platform to help make the life and work of women on a global scale more more inclusive.
This can all be seen in its online platform, as well as the website of the business (see ‘Women’s company ‘ here), which also provides services to the women who are affected. With a focus on business, the Vani team have received a lot of feedback on this. They are working on a platform that was developed in partnership with a diverse collection of individuals. In this case, they include women and the issue of social responsibility.
In the first two cases, they offered information. If the social responsibility programme, the Vani platform website or the service offered by the company has been successful in getting women to participate in the programme, then the challenge to create an online tool and platform could be overcome – so far that has been successful, reports the company .
In this case, their programme was successful. This could also be seen as an empowerment drive. This gives the idea a more holistic approach. These girls can do more to build a better life for themselves in a way that their communities don’t – for example, through a website.
The project was conceived in partnership with a large network of women’s business leaders and they were approached by an official of the business organisation. Since the company is a small group, they have been approached in multiple ways. And this was done by a large number of people – women.
For example:
The idea for the website in their original form, which was designed to have more relevant, relevant information – but for the Vani, all marketing for the social responsibility scheme, the project and community also became part of its social responsibility project. Through this way, the team was able to generate some very different content and ideas which may have been useful for any number of reasons.
The project also gives social responsibility and empowerment as a whole to the girls participating in the programme who are experiencing social issues like poor health, sexual harassment and family issues.
The aim of the project is to provide an empowerment model for the girls, to encourage them to enter a more active and constructive world of entrepreneurship in terms of the social responsibility campaign.
The team worked with a variety of professionals, who worked with a variety of partners, including many experts in their field who were very understanding and educated.
This means that they had the opportunity to understand the concepts and principles of empowerment and the idea of empowerment.
The idea has been for the girls to develop a positive attitude towards women, and the girls may be encouraged to engage in work or participate in social activities, as well as participate by working on projects and engaging in activities that have an appeal to the social responsibility cause.
We would like to thank the people from the organisation (particularly the women’s development body) as well as the Vani for bringing the project to Life and making it happen as quickly as possible.
With those people, I want to offer you my personal feedback and support. This is a very small community in the developing world – we have a lot of problems but we get it