: Classic Airlines Marketing SolutionDQ # 2 – Explain the main stages of developing and managing new products. Which stage do you think is most important? Why?
DQ # 3 – Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality?
Individual Assignment: Classic Airlines Marketing SolutionUse a problem solving model to solve Classic Airlines marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.
Consider the internal and external pressures contributing to Classics current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution. Post completed assignment in the Assignment Forum
Format your paper according to APA standards and the Professional Report Writing Format.Learning Team InstructionsBegin working on Channel and Pricing Strategies assignment due in Week Four.Weekly RemindersWeekly SummariesWeekly summaries will be required in this course and counted as class participation.Discussion QuestionsDiscussion question responses will count towards the class participation requirement.Only posts in the Main classroom forum will •Select a second country as the international market for your product (your home country was selected in Week Two).Develop channel and pricing strategies for your product launch, including both your domestic and international markets.Write a 1,050- to 1,400-word paper explaining the following: Post completed assignment in the Assignment ForumA justification for your choice of
A question you submitted to the Marketing Committee.Create a project-oriented design that will address both your marketing and promotional needs. Write a project-oriented workable business plan for your company on your own by creating your own, flexible, reusable work. Create and publish a series of e-products across various products as the group launches a new product or a new product will be added to your existing product.Build new channels on your existing product, like your existing product or new product, and focus on marketing, branding and service marketing. Create an online marketing channel to attract existing customers and generate a compelling and engaging web presence. The most important part of your marketing strategy is to create your business model for our community.Use common language and follow established patterns for your own community.
A video will tell the story of your work in the marketplace, including how to stay up to date with all of our events, product listings, our internal community, a few business opportunities, and much more!