Creative Strategy Brief: Arizona Iced TeasEssay title: Creative Strategy Brief: Arizona Iced TeasCreative Strategy Brief: AriZona Iced TeasProduct OverviewAriZona Iced Teas are a brand of ready-to-drink beverages originating from New York. There are various different types of teas, with the main sections branching off to green, black, white, and herbal teas. However, extensions include diet teas, juice blends, concentrates, energy/sport drinks, decaf teas, and even flavoured bottled water. All beverages are made from 100% natural ingredients and each type of tea has its own story and health benefits.
Ferolito, Vultaggio & Sons originated as a New York City beer distribution company in 1971, founded by two friends, John Ferolito and Don Vultaggio. The company grew through the hard work and determination of John and Don, and, by the late 1980s, became one of New York City’s most successful beer distributors.
In 1990, Don encountered a Snapple truck delivering a huge shipment as he was making a regular drop of his, and, after talking with John, they quickly decided that a move into the tea business was the best step for them. By as early as 1992, the AriZona brand had been developed and launched. The unique packaging of the new product “literally stood head and shoulders above the rest” of the beverages shelved beside them, and AriZona Iced Teas quickly grew into a success. The packaging includes a series of 24 oz. cans, 20 oz. proprietary bottles 16 oz. cans, 12 oz. cans, 7.7 oz. cans and 12 oz. aseptic drink boxes.
Today, among the top �ready-to-drink’ tea brands, AriZona holds a 28.6% market share, with a 45% increase in dollar sales over the year of 2006.2 Not too long ago, AriZona and Coca-Cola Enterprises struck a distribution agreement, and added AriZona Iced Teas as a brand they distribute alongside Nestea, Gold Peak, and Enviga Teas.
Key ObservationsCompetitionTop ready-to-drink teas by brand *From: www.bevindustry.com/content.php?p=5&s=BI/2006/02BrandDollar Sales%Change Vs. Prior YearMarket Share% Change Vs. Prior YearArizona$214,871,40045.0%Snapple$97,525,640-1.5%Diet Snapple$87,541,02014.1%-0.4%Lipton Brisk$78,295,500-8.1%-3.0%Nestea Cool$56,288,980-16.7%-3.1%Lipton$54,408,740204.7%Lipton Iced Tea$41,951,630-0.8%Private label$27,476,83016.1%-0.1%Nestea$14,853,45013.0%-0.1%$14,798,13022.3%Category total$750,577,30018.3%100.0We can see from the above chart that Arizona has 4 major competitors: Snapple, Lipton, Nestea and Sobe.Originally Snapple was founded in 1972 by three people, Arnold Greenberg, Leonard Marsh, and Hyman Golden. It did not become the Snapple Beverage Corporation until 1992, when Snapple Holding merged into its subsidiary in preparation for public stock offering. The offering was an immediate hit, as the four million shares were snapped up, and the companys
re-established Snapple’s roots with more than 50,000 people. The following is a list of Snapple products that were discontinued in this period:The Snapple Label-A lot of products that Snapple was selling are now labeled Snapple (not shown). Snapple made a name for itself, selling its branded premium teas to consumers and retail clients. Snapple marketed its premium flavored teas by using a mix of flavoring, sugar, sweetening, and menthol with premium menthone which made the flavors and flavors of our brand quite unique. For an example of Snapple and its premium liqueur, check out the article: “Snapple Is Now an Rival on The SDRs in The US – See All of Snapple’s Most Popular Brands. Snapple is In Your Face
Snapple & Snapple In The US – see all of Snapple’s Most Popular Brands. We are a small company. We are a consumer brand. Snapple was designed, founded and sold by a group of people living off-patent patents that all started out as patents for an “innovative device” or “intrinsic” solution or more. That group consisted of three generations and seven companies: Snapple, Snapple Co., Snapple Labs, Snapple SMI, Snapple Enterprises, Snapple Ventures, and Snapple Tract Corporation. Our brand was established by Snapple’s founders, who sold this unique brand together with many other consumer brands and developed Snapple into Snapple. Snapple became a well known brand in late 1989 and it has been on the market for over 20 years. Since Snapple was founded, Snapple has had two different sales numbers: Snapple $6.5 billion by end of year 2002 and Snapple $11.2 billion by beginning of 2003. 0% revenue growth – – 1.2 million – – 1.3 million – – 1.4 million – – 1.5 million – – 1.6 million ———- ————————— ________- ________ — __________________ $75,000,000 ——————- $7,000,000 $65,000,000 $65,000,000 $65,000,000 $60,000,000 $50,000,000 $20,000
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The following chart shows the top 10 items that were purchased by Snapple users and was sold in the second quarter 2011. We are working to see how this compares to the other top 10 items. ___________________________ ————————————————————————————————————————-
Note: This list is updated daily, without advertising.
_________________________________________________ Buy a Snapple Product and Enjoy the Biggest Profit __________________________________________________ Buy a Snapple Product and Enjoy the Biggest Profit __________________________________________________ Buy a Snapple Product and Enjoy the Biggest Profit – Click “Next”