Toms Shoes Strategic Management
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TOMS Shoes
472-411 Strategic Management
Business Strategy and Corporate Strategy
Introduction
At the beginning of the report, we would like to gently announce that the first topic is general information about the company.
In the next of the report, we will discuss about the strategy of the company that the company should to use to manage the company to grow their business. Firstly we will talk about the environment of the company that includes the external and the internal environment. And then we will discuss about the factor that the company should to use to manage the strategy of the company that are mission, objective, SWOT, and the strategic best choice. Moreover it has many factor that they should to concern about it to manage the company. It has more deep information about strategic analysis in the report.
After all, we wish you will have enough understanding about the company. There are few of tables and graphs attached in back of the report.
Content
General information
Social responsibility and ethics in strategic management
Responsibilities of business
Ethical decision making
Environmental scanning
External environment
Natural environment
Societal environment
International environment
The role of leadership
Target group
Social responsibilities of a business firm
Business model
Value chain analysis
Basic organizational structure
Corporate culture
Brand and corporate reputation
TOWS Matrix
SO strategies
WO strategies
ST Strategies
WT strategies
The strategy sweet spot
Mission statement
Objective
Directional strategy
Growth strategies
Functional strategy and strategic choice
Functional strategy
Strategy choice
Achieve synergy
Stage of corporate development
Organizational life cycle
Advance types of organizational structure
Strategy implementation
Staffing
Leading
Evaluation and control in strategic management
TOMS Shoes
TOMS shoes was establish by Blake Mycoskie that is an American footwear company since 2006 base in Santa Monica, California. The company is for-profit organization, but the mission is non-profit organization that the company expects to sell one shoe to donate one shoe to poor country, and their mission and objective is successful. The business model of the company is “one for one” that is social responsibility that the company concern much about the society. The shoes have been inspired by alpargatas origin from Argentina, Mycoskie made those shoes with colors and made by different materials.
The company start from Mycoskie went to Argentina, and he found that the children in that country have no shoe to wear; they get injured and get diseases cause by no shoes, so he tries to help them by using this companys for-profit business to sell the shoes to their customers, and then do one- for-one donation to the children in developing countries. Nowadays, TOMS Shoes has been donated to almost 20 countries and theyve been helped quite a lot of children in need. The company spends minimum marketing and promotion. The product is their promotion. Mycoskie attended to a lot of presentations in the universities and companies in order to promotion and spread companys business model. The key success for the company is people want to get involved in the world.
SOCIAL RESPONSIBILITY AND ETHICS IN STRATEGIC MANAGEMENT
3.1 Responsibilities of Business
Economic Responsibility ( Must do )
For economic responsibility refer to produce a product and service that more efficient to society. Mycoskie chose to create an innovative for-profit business model to achieve a charity purpose. He feel that this model would be more economically sustainable than charity because sales would be use to achieve the companys mission. However, He can responsibility about economic because he focus on produce in a lot of quantity and it make they will get the lower cost but in the same way, the price of shoes are similar to other shoes company. This mean, they will get the profit from every shoes sale.
Legal Responsibility ( Have to do )
Responsibilities are defined by government in law. For Toms shoes, he thinks of the local standard in every place of manufactured because he knows that everywhere have many different culture. This way can avoid a doing illegal of each country in manufactured locatio
Ethical Responsibility ( should do )
Responsibilities in managing business by follow the believable about behavior in society. Start with the employees, he give fair wage to employees every manufactured. And next for society like a customer, they will give price that depend on quality of product. Even though, every pair sales will donate but they do not set high price to exploit the customer. We think this act of this company have more