Essay About Online Dating And American Industry Classification System

The Need for Companionship
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Companionship is a need that has afflicted societies for more than a millennium. It is understood
that to find a companion is to discover a new sense of wholeness as well as a sense of belonging
and purpose. According to Margaret Paul, Ph.D. of the Huffington Post, “when asking why
people why they want to be in a relationship, they will say things like “I want someone to love
me and make me feel special, I don’t want to be alone and lonely anymore, I want to have
children, I want to feel safe and secure.”” (Huffington Post, 2012). With this said, while there are
those who have had their luck in finding love and companionship for themselves, there are those
who have sought help from services such as matchmakers to help them find companionship.
Today, in the advent of technology that connects people from around the world, matchmaking
has taken form in online dating which has eliminated barriers that had once disconnected
potential lovers. Listed under “Dating Services in the US” and registered with the North
American Industry Classification System (NAICS) 2017 code of 81299a, Online Dating services
are a $3-billion-dollar industry with approximately 6,747 companies under its umbrella.
According to Susie Lee in her article The History of Online Dating from 1695 to Now, the
earliest forms of online dating came in the form of personal ads published in newspapers printed
on Gutenberg press as a way