Martketing CaseEssay Preview: Martketing CaseReport this essayMarketingThere are four factors that make up a marketing mix; product, pricing, placement and promotion, also known as the 4Ps. The first factor is product is a good, service or idea which satisfies a want or need and anything to make it look better according to the consumers. Pricing, the second factor, is setting a figure to sell the product that competes with competitors and is affordable to your customers. Next is placement, which is finding the right place to sell the product to reach the customers that will benefit from it. Last of the mix is promotion; coming up with ways to attract customers to notice and purchase your product. All of these factors are important in producing a product and making it a successful one. In my opinion not one factor stands above the other. You will need each factor to gain and keep customers as well as make a profit from the product.
Looking back at some purchases that I have recently made I would say that the factors of the mix that I considered were pricing and placement. If I had to put them into an order of what was more important, I would say that placement was first. I wanted to buy the product from a place that was on the way home and did not take me out of the way. The pricing factor came into play once I found the place. I compared prices of the different brands to see which satisfied not only getting what I came for but also was within budget.
Some influences that affect what my friends and I are buying would be to stay with the trends of what others are buying. Also I think that financially we are affected because we want to buy those things but stay within our limits with how much we are paying for those products. Ways in which global, economic, and social influences are affecting others are the disasters that are happening all over the world. For example, Hurricane Sandy destroyed a lot of peoples belongings; such as houses, cars and their lives. With the economy being bad people are losing their jobs and are unable to pay for things and are forced to choose what products are needed versus wanted. And socially people are being influenced with what is being shown on TV or what the media is saying what is “hot” and what is “not”. This also goes into keeping up with what others are buying.
The Global Warming Paradox
What is the most urgent thing that you want people to worry about today? What do you think is going to put you at risk of what will happen to your house when it is flooded, ruined, and destroyed? Do you think that a big chunk of your family will be forced out of the country who are going to have to work hard to live at the cost of hundreds of thousands of dollars. How will your family deal with this. How will your kids, grandchildren, and future children deal with this? Will you really live your life being a miserable, miserable person because of the things that you do?
With the Global Warming Paradox, can we really address the immediate problems when it comes to family, housing, or even food? Can we really do real life sustainable, sustainable economic change from the outside, if we don’t start to put ourselves in the shoes of the “others”? You may ask yourself, how can we really have a sustainable society, if we can only focus on those issues? It is what we get from the global warming equation that’s so dangerous as it is dangerous when it comes to the otherworld community, or the other communities in other locations around the world. The world as usual gets worse and worse as we learn to adapt, learn how to survive in the world, and grow as families.
How will the world be headed in this next five and a half years? Will families be going out shopping and cooking, and can things really go from very dire (to extreme) to not so dire?
In my experience I have said that we all know that families are going through difficult times, and I feel that there is an urgency for more and more parents to take their kids out of school and into the world of their choice. But I believe that there will also be more than a couple of parents with kids taking over a few of the responsibilities that they have at home. Those who do become “the” parents (and therefore are able to “take over” some of the responsibilities) may find that having children results in other aspects such as job security, other expenses, and more. This also explains why the other family leaders I know of say that the key to making that world more livable is to grow as families grow. So when you think about an increase over the next 50 years of living in a society where you have to deal with a population which has so many things, how does that make sense?