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BMW build automobiles which are globally known and appreciated as a synonymous of quality and excellence in its fabrication, luxury details and also the comfortable interior design.
The four stages of the product life cycle for every product which are showed in figure 11-1 are Introduction, Growth, Maturity, and Decline, the vice president of marketing of BMW Jim McDowell explained “Were fortunate right now at BMW in that all of our products are new and competitive, introducing new models overtime, You have to logically plan out the introductions over time, so youre Not changing a whole mixed range at the same time you’re changing another model range.”
The product life cycle of BMW compared with figure 11-1 of the book, and its four stages, such as Introduction, Growth, Maturity, and Decline, but according with Mr. McDowell “If a product is declining, we would prefer to withdraw it from the market, as opposed to having a strategy