Launch of Skype PhoneEssay Preview: Launch of Skype PhoneReport this essaySkype generates revenue through its premium offerings such as making and receiving calls to and from landline and mobile phones, as well as voicemail and call forwarding. Skype is linked with a growing network of hardware and software providers and is an eBay company.
Skype joint up with 3 Mobile – a wireless carrier in Europe, Asia, and Australia, to launch a customized cell phone. This is the first time a mobile operator is allowing Skype users to make free Skype-to-Skype calls and send free Skype instant messages directly from a mobile phone. Skype deals with complaints by using a forum where Skype users note down the problems they are experiencing; program developers solve their problems there and is known for giving a relatively fast feedback. Using the selling and marketing concepts, Skype is able to use its popularity on SkypeIn, to attract people into buying the new Skype-phone through integrated marketing. 3 Mobile, owned by Hong Kongs Hutchison Whampoa, do not charge extra to customers using the Skype feature but they will need to pay extra for other services such as text messaging.
Strong competitors within the industry such as Apples iPhone would be a threat. Skype-phone is comparatively standard to iPhone where it combines web browsing and iPod music player to its design and Skype-phone has no expertise since it is an augmented product of a phone, and only has the basic concept of cheaper phone calls. However, Skype managed to cooperate with 3 mobile which is a large step to success having the handsets easier to get to consumers hands and also being the first phone company doing so, thus benefiting from first marketing. iPhone would however, be deprived because it is limited to O2(UK mobile operator) users only and the handset is locked, preventing from consumers to use it abroad. Skypes strength towards iPhone is that once the buyer recognises the need for a cheap price plan phone, Skype-phone would seem more beneficial and practical in the long term since it will be cost-saving for consumers. This new innovation gives selective attention to original Skype users so they can talk for free outdoor using Skype-phone.
Skype is relied upon at businesses as many use it as their source of communication, thus the products position is graded heavily. Skype uses one of Michael Porters competitive positioning strategies – overall cost leadership to compete in the industry and it slightly differentiates Skype users from other consumers because they can use the iSkoot button on Skype-phone, which instantly brings the features of the internet voice service directly to the handset. It is also one of the few companies that sell social goods to the public, using no deceptive practices or unfair competitive marketing practices such as penetration pricing because price plans have always been below the industry average. Skype has been undergoing total quality management to retain its customers by constantly upgrading the quality of videos with Skype beta version and cooperating with Logitech, believing “The experience is so good, it might be better than being there”.
SkypeIn, one of the main services of Skype, is used extensively at work to communicate within the organisation and clients overseas by video-conferencing. Skype had a reputation for zero faults since its inception but in August 2007, Skype suffered a major outage resulting in complaints on having to use other ways of communication such as landline and other VOIP providers – Google Talk, one of its main competitors. This is Skypes marketing environment, where it has no control over, that affected the ability to maintain relationship with target customers. However, the negative impact was smaller than anticipated. Given that Skype has provided a consistent and reliable level of service, years of customer loyalty due to customer satisfaction has helped the firm to maintain its reputation despite its bad publicity of incompetent delay in restoring the program. This is because Skype has reached the production concept where consumers value SkypeIn and
it. This allows the company to avoid having to worry about a small number of customers who are being left out by the service. As Skype has been trying to increase customer service throughout the year, and have been continuously improving, there have been times where it has also been forced to have additional support from the community and many, many people feel their experience has been damaged (see below). One example of why we feel Skype is improving has been a recent request from us. This has led to a lot of great feedback but we, as members of the Skype team, are working very hard to ensure it doesn’t happen again – so the next time a customer goes to Skype, it’s to have them with us and we are working hard to be sure that we’re able to stay as current as possible. In the final article, we will see what may have been done about the poor quality of existing servers of Skype.
Table of Contents
1.3.1.2 [Inline]
Introduction to Skype
Description
P.S. I’ve been asked which of three categories:
Operational [General]
Services – the services that are served on Skype
– the services that are served on Skype Community – the groups hosted to the end users by Skype itself
– the groups hosted to the end users by Skype itself Marketing – the marketing of Skype
– the marketing of Skype Network – Skype
2. Introduction to Skype
1.3.2.1 [Inline] Overview
A key advantage of Skype’s existing infrastructure lies in the fact it is fully open-source. In addition to being the most popular service, it can also be used to connect with large scale organisations and individuals. Because of its high scale, it is able to integrate with many other services and applications too, such as video calls, calls made from email, and in some instances with Skype, other video and message services. It is also easier to integrate with more traditional technology like smartphones and video communication. Skype is designed so that it can be integrated with any application that was developed in the past in a separate project to the point where it is easy to integrate with the current or future. This ensures that the whole Skype product is the same, allowing it to work across numerous technology platforms. In conjunction with its high performance, it can also enable high-level services and applications which could not be offered through previous systems. These include:
Mobile communication systems;
Internet of Things (IoBT) applications;
Remote Control (RC) systems;
Social media for personal or group conversations;
Scheduled voice messaging service (RMS) for Skype.
1.3.2.2 Message Signatures were not found to be important in the data transfers we have conducted since October 19, 2007.
1.3.2.3 [Inline] What we’ve learned
The security of Skype was not compromised by any of these threats to the Skype users’ personal data or to their security at large. In fact, with all the technical assistance we’ve had to make Skype secure, our current infrastructure is far faster than most current solutions, and has provided significantly stronger security to Skype than those of previous efforts. In addition, the recent upgrade of the existing core server – which will be used in the upcoming maintenance upgrades, for example – will allow us to use a more modern, reliable, and secure alternative when possible. In addition, we have been able to secure all of the internal database – which had been compromised by an incident – and the system on which we will deploy it by working with the community we believe will be most successful.
We’re proud to have demonstrated and demonstrated through our technical support and marketing efforts the capabilities of Skype. A significant portion of the work, of course