Defining MarketingEssay Preview: Defining MarketingReport this essayDefining MarketingMarketing is synonymous with the terms sales and advertising however these two parts do not accurately define what marketing is. Marketing is much more than just sales and advertising. Large entities such as McDonalds, Starbucks, and Wal-Mart understand the importance of marketing in organizational success and therefore are leading their industries of which they are a part of.
Defining MarketingDefining marketing is necessary so that one may overcome the preconceived notion that sales and advertising are the only components of marketing. Marketing is the promotional ability to attract consumer transactions through products or services that are able to meet the needs and desires of consumers. Effective marketing demonstrates the ability of a product to in essence sell itself because it meets the needs or desires of consumers exceptionally. Perreault, Cannon, & McCarthy (2011), define marketing as, “the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (“Marketing defined”). According to the American Marketing Association (2011), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (para. 2). From these three definitions of marketing one can conclude that the variety of activities that are a part of marketing are indeed more than just sales and advertising.
Marketing is an integral part of organizational success. Meeting the needs of consumers by way of gathering information, marketing research, and translating that information into knowledge and applying it to the organizations efforts to meet those needs can give an organization a competitive edge. An organization that has a competitive advantage in its industry understands the importance of marketing in organizational success.
Business Examples of the Importance of Marketing in Organizational SuccessMcDonalds is an organization that demonstrates the importance of marketing in organizational success. Consumers world-wide know that when one is in the presence of the golden arches that convenient tasty fast food is abound and one knows exactly what to expect of ones dining experience. In 2006, upon recognizing a growing new trend in the high-end beverage market, McDonalds found an avenue by which it was able to increase coffee sales by 40% in less than a year by introducing the Premium Roast coffee. Building on that success, McDonalds began offering specialty coffee adding McCafe coffee bars to its existing restaurants (Perreault, Cannon, & McCarthy, para. 7, 2011).
The Marketing of the Marketing of the Marketing of the MarketMcDonalds is an organization that teaches and facilitates the importance of the marketing of the public and the private sector in the corporate business. To accomplish this, McDonalds engages in a process called public marketing and public public relations work through its media division. Public policy, social impact, and public relations work is focused on developing public relations efforts around McDonalds and social media, not just marketing. At McDonalds, we focus on engaging, cultivating and engaging citizens to share their ideas on policy, media relations and public office, rather than simply serving customers.
Misconduct in MarketingMcDonalds makes good use of public education, government services and public programs. McDonalds promotes the need for government, education, public service and public works to provide a sense of empowerment, creativity and change that is needed, not just for McDonalds, but everywhere. In addition, the M.E.F. program fosters innovation, encourages creative and creative entrepreneurs and a sense of community about economic and social challenges, and the M.E.F. program promotes awareness of the importance of individual and collective engagement in community-based, civic and government issues.
Misconduct is an extremely important part of business promotion if well done and well performed. McDonalds marketing campaigns are directed at individuals, rather than groups of corporate workers, and their employees and their families are not exposed to the public in this way. To maximize this, McDonald’s marketing strategies are often based around social media, and thus lack the traditional social value-based communication and the traditional ‘outreach’ approach to marketing.
In order to increase McDonald’s customer satisfaction and expand the number of restaurants in its area, McDonald’s makes a huge shift in its sales strategies. McDonald’s has increased the number of restaurants in its area more than 50 times since 2006. The brand has created a significant portion of the new business, generating nearly $3 billion in sales revenues in 2014 alone, and, at the same time, created over 1.5 million jobs in the restaurant business this year. McDonald’s marketing strategies have resulted in the largest amount of new restaurants opened in the last three years and are in the top ten in the U.S. since January 1, 2015. However, in the past two years and a half, McDonald’s has also produced substantial changes in how its corporate employees are treated by other social media companies.
McDonald’s has a large, diverse workforce of about 400. McDonald’s takes a diverse customer base and an entrepreneurial approach to marketing. There is an abundance of information available to McDonald’s executives and their management and marketing teams on more than 50 different outlets and services. McDonald’s has more than 3,600 media properties and partnerships in the U.S., and McDonald’s has developed several media properties and partnerships in the U.S. for the past decade and a half. McDonald’s has engaged in several media properties