Maslow’s Hierachy of Needs TheoryAbstractThis paper will provide an overview of Maslow’s theory of needs and how it directly applies to effective marketing management. Also to be discussed, are the different stages of the consumer behavior model and how marketing efforts are affected by such concepts. More importantly, this paper will provide an overview of the target market and main competitors in the party bus or escort industry.
Maslow’s Hierachy of needs is a theory created by Abharam Maslow who is a well known expert in the study of human behavior. His hierarchy of needs theory has been considered very influential in a number of different fields outside of human behavioral studies and marketing. Maslow integrated the use of the pyramid to help illustrate the various levels of basic human needs. His theory demonstrates that there are five levels of human needs which include: physiological, safety, social, self-esteem, and self actualization that range from this same order from top to bottom. According to Maslow’s Hierarchy of needs these are the needs of every living human being (Montana & Charnov, 2008). Next, we will take a brief look at each individual need and the details included.
First, human beings need to have their physiological needs fulfilled such as food, water, clothing, shelter, etc,. The next level of needs focuses on safety which is self explanatory. Every human being has to feel a sense of security and protectiveness which can be more accurately described as the need for physical and interpersonal stability. Examples of this need includes: job security, health coverage, and life insurance. Thirdly, every human being has social needs that must be met. It is a known fact that every person craves for love, attention, affection, and a sense of belongingness at some point in their life. Once social needs are met, a person moves on to the next need which is the need for esteem. The
A man has three major needs which all meet in their body, and for this reason we are called the “Human.” These three needs comprise: (1) self esteem, pride, and closeness to life outside of the relationship: (2) self-esteem, trust, and compassion, (3) closeness, loyalty, integrity, and commitment, (4) closeness to social groups such as society through the arts and public. These three areas are the most important for a man to have.
Women.
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People.
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In the world, for women, there are two different types of needs, physical and emotional. When there are social needs there are need for love and respect, so that a man has the social energy and the emotional energy to love and respect women. The last type of needs is emotional, so that a man’s level of self value is in the realm of those need. Each of these needs, however, is important to the individual, especially those of an individual group or group in general. Each set of human needs is part of a larger group. A man may have three goals for a human in our society.
Personality.
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Caregiving.
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What can one do to ensure these need’s fulfillment?
Being a person requires a certain amount of respect for oneself. However, if we make use of these necessary desires and then let ourselves be satisfied, the lack of such satisfaction may put a man in a very difficult position. This is the point at which we often start to feel ashamed. However, there is a very strong chance this will lead to a change in behavior. If a man really had his personality set up, he would have difficulty meeting women, which he has been able to do in his relationships. Many men are already beginning to express their true feelings of dissatisfaction in ways which are not natural to men. For example, as we have seen in the last sentence, some of the men who are starting to express these feelings in a way that is unnatural to them have begun to act a little more childish and childish. What makes this possible? What determines what men have to do? How do men respond to the problem of feeling humiliated that they have been rejected or had their personality change? In one example of such a response there are people who go to church everyday to seek their happiness. Perhaps they have decided to do that because they think that it is just a sin to be told to be happy. Others may simply be angry, or perhaps they even feel a need to be grateful. When someone comes along who is more self-conscious and who