Marketing Strategies of Dell, Hp, and AppleEssay Preview: Marketing Strategies of Dell, Hp, and AppleReport this essayPowerpoint presentation and paper comparing the Marketing strategies of Dell, Apple, and HP computer products.Which Market segments are targeted by each company.What is the most important customer benefit stressed by each company.How does the company attempt to connect (form relationships) with customersWhat is the companies chief strategic advantage over the others companies?What features should your company build into its web site that would rival the competitors site?You are a marketing executive with a major computer manufacturer. Your company is not as large or as well known as the major competitors in the market, but it sells a quality product line that can stand up to anything these better known companies can offer. After years in the shadows of these name brand companies, you and your colleagues believe you are positioned to capture a significant share of the market with your latest line of products. Your job is to develop the marketing strategies that will make it happen.
Your competitors are quickly altering their marketing strategies to meet the realities of a competitive marketplace. Your competitors include other brick-and-mortar (BAM) retail sellers, more progressive “click-only” sellers that only do business via the Internet and “click-and-mortar” or “brick-and-click” sellers who do business through both the Internet and retail store locations. Your job is to keep pace with them without alienating the brick-and-mortar retailers that your company currently depends on to sell most of its products. You need to integrate what you already know of marketing strategies and methods with the unique opportunities, adaptations, and challenges posed by the Internet.
BBM, the Internet and BAM, B2B, and B2C, represent the fastest growing platforms for the Internet. They are the most accurate and reliable means of delivering the content you demand.
BBM (B2C) is the #1 market center across all of these platforms. While B2C does not yet have the market power and scale of B2C (due to its highly technical, low cost model and lack of customer support), BBM offers a multitude of ways for you to create and execute effective and sustainable websites that make money, promote the latest innovation and create a new and better business for yourself and your company. We can offer you all the resources you need to create a profitable online presence.
We are constantly working to bring your information and content to a market that relies on high quality, reliable, and up-to-date information. You understand that we must take a “proper and responsible approach,” meaning to focus on getting it on the Web every other day, and make sure that your web page is the best available for your needs. We believe that it is possible for your business to thrive or die in a “slow and difficult” way, if you don’t adapt to this new new world of interconnected websites and online platforms.
BBM, B2B
The “B2B” segment of a company’s platform and the “B2C” segment of a company’s product base consists of:
We maintain a very high standards and are always able to adapt to changing needs.
We are a digital, business based, non-profit, and non-profit organization. Our approach is focused on providing a high-quality and convenient information service while maintaining the high standards that we believe are essential to our mission of providing the world with the best possible online experience for our customers and partners.
The web is as big as ever and is a very open resource for our users. It is filled with information about the world, including how to navigate the web, to download content, how to view photos, etc.
Our customer relationships are extensive enough to meet the needs of today’s business.
At BBM, we do everything we can to serve our community as they see fit, so you can do the same. If you are looking for the next big thing to accomplish, we hope you will understand that BBM is the place to go, to learn about our community, and the opportunities around it. Whether you are looking to become a Web Developer or are in search of a career in marketing, BBM, is where you’ll get started.
The Web is all about building people; connecting them with the Internet. In this era of mobile platforms, it is imperative that BBM serves as an important conduit for