Concluding Case: Custom Coffee and Chocolate
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CONCLUDING CASE: CUSTOM COFFEE AND CHOCOLATE
Case Summary:
Bonnie Brewer and Stacy Kim have opened a small caf which sells good coffee and fine chocolate. As their six-month lease is expiring, the two women are trying to develop a strategic plan for how their caf will grow. They see themselves differentiating their duties, expanding their menu, offering delivery service, and even establishing a Web site to help advertise. Chapter Topics Related to the Case: Discuss the process of strategic planning Differentiate between the concepts of strategic, operational, and tactical planning Identify how to analyze external opportunities and threats to a company like Custom Coffee and Chocolate Identify how to analyze internal strengths and weaknesses of a company like Custom Coffee and Chocolate Discuss methodologies to successfully implement a selected strategy in a company such as Custom
Coffee and Chocolate Case Discussion
Questions: 1. What do you think Custom Coffee & Chocolates mission is?
Suggested Responses:
Different students will create different mission statements, depending on the aspects of the company they view as being most important. For example, mission statements could include: Indulging in good coffee and fine chocolate Serving fair trade coffee Serving locally manufactured chocolates Providing a comfortable place to relax
2. Create a SWOT analysis for Custom Coffee & Chocolate.
Suggested Response:
Strengths:
Kim finances, Brewer marketing, understanding of college market, unique, quality products
Weaknesses:
capitalization, small market (need to reach out to more customers), people not staying in the caf, but buying takeout and leaving
Opportunities:
internet, delivery services, wider array of foods & drinks, good supply of coffee/chocolate Threats:
established coffee houses, other online sources for fair trade coffee & local chocolates
3. Using the owners ideas for the future of their caf, as well as your own ideas, outline a tactical plan for Custom Coffee and Chocolate.
Suggested Response: Student responses to this question will vary contingent upon their responses provided to the first two questions. Based on the suggested responses identified in questions one and two above, a tactical plan for the business would include investigating the possibilities of delivery markets, hiring the new part-time staff, looking into baked goods/teas,