5 Management Actions That Have Contribution to the Success of BataBrand managementOne of the management actions that have contributed to the success of BATA is their brand management. From the case we can know that, at the time running a business in India is very though, shops have to open although customers were not there. The range of BATA was not good at the time; customers can not satisfaction in the range of products.
Because of that the management of BATA have start to focus to on their brand management. They start to target to middle and upper class it is because the lower class customers prefer to purchases the Chinese or local shoes at that time. Besides that, the management improves the product in term of quality as well as price. Higher qualitys product will automatically attract the upper and middle class customers to purchases the products. Besides cooperate whit the eight internationally renowned brands, which include Hush Puppies, Marie Claire, Bubble Gummers, Power, Sandak, North Star, Weinbrenner, BATA also offers a wide range of domestic labels like Quovadis, Jubilee and Featherlite Naughty Boy to improve the brands popularity.
On the other way, BATA realized that they should not focus on fashionable footwear, it is because BATA already very well known for its functional footwear for its reliability but focus on other area production.
Safety remains very important in the work place, however todays workforce demand extreme comfort from shoes that look good, keep them fit and healthy at work at the same time. That is why BATA industrials sales teams start to deliver the most optimum performance from Safety Footwear to meet the customers needs. Further in protection, support or even in fit and durability. For example the tunnel system, this distinctive is the notch in the heel, the notch allow to spreads the pressure when walking. The special shoes allow the wearer keeps upright by the shock absorber and that will spreading the load gives the heel extra stability. That kind of shoes can prevents tired and loss of concentration and hence avoids a great number of accidents.
Customer Relationship ManagementCustomer Relationship Management (CRM) refer to a widely- implemented strategy for a company managing their interactions with the customers, clients and sales prospects. CRM help the company identify and target their best customer, provide a quality sales leads, and implement the marketing campaigns effectively. Other than that, CRM also help the company form individualized relationships with the customers in order to improve customer satisfaction and give the most quality customer service to the most potential customers. Customer relationship management tools include the software and browser- based application that can receive and organize the information about the customer and then provide to the employee with the information that they need to know their
The Customer Relationship Management Toolkit can be integrated with a number of other products and can be used to manage a wide range of organizational systems. There are many applications in CRM, including a wide range of tools, systems, and applications designed to give you the understanding of a variety of customer needs. However, a broad range of applications is available to help you create and maintain effective relationships with customer and partner stakeholders. Customers may be the target of multiple targeted and ongoing customer relationships, and it is important that your company, your customer base, your business or the organization it serves work together to ensure the best benefit through common, effective and long-term relationship management.
Rudimentary customers that work with a variety of management, marketing, human resources, training and development teams should have an opportunity to join the team for the first time in your company’s core team and develop new skills and skills as the work progresses. A range of CRM tools are available, that can help you build out, test and evaluate your systems, identify the best ways to manage them, or even learn new business habits from a variety of CRM customers. There are companies out there that want to take advantage of these tools.
To help your customer base, your company should understand Customer Service, the IT processes needed by their customers and other internal activities that would help them do best. Customer Service is where the IT team develops, develops and executes a plan for implementing a product or service plan on the customer’s part that is responsible for the performance of the product or service. Once the plan is implemented, there can be flexibility that can make customers like them.
To help customers learn more about your company and the business you serve, you can use the Software Engineering Knowledge Base (SIE) tool. This can be an excellent tool when it comes to building out your solutions. It is also very easy to identify and maintain.
You must first obtain a minimum of an SIE (Software Engineering Knowledge Base) certificate as a member of the Software Engineering team. The certification is applied across the group and you must have at least 4 years of good software engineering experience. When you reach a certain level of the SIE program, it is not only a step closer to your job description, it is more cost effective to apply for an engineering degree.
Employee Relations
In most cases, HR helps to support the company by identifying or maintaining common relationships with customers, partners and employees. The company should develop standards to ensure compliance with the requirements of the HR Standards and Guidelines. Under the Guidelines, the HR standard is a list of questions to be answered by a HR department. The question to be answered consists of these:
A description of your organization,
A description of your workforce, and
A reference or reference number to an HR department. It should also be clear what your company needs to know to achieve your objectives.
HR can also help by identifying the most common situations in which employees are expected to feel safe within your organization. Examples of all these situations include:
Employees who are underpaid. A team member may feel uncomfortable, but the HR department is responsible for ensuring that any employee feels comfortable being paid.
Employees underpaid. Employees who feel that